Capability template for marketing and content

Creator content approval

A brand marketer gets a written go or no-go on a creator's draft before it goes live: every product statement checked against the brand's cleared list, the disclosure against the brand's own rules, and feedback the creator can act on without losing their voice. A person sends it.

The outcome

Every creator draft gets the same careful read, and the answer is on one page. The verdict comes first: go, go with changes, or no-go with the reason. Below it sit twelve checks in a fixed order, each with what was seen and where: the brief, the code and link, every statement about the product, the disclosure in the caption and in the video, the platform's own partnership label, the platform ruling, the audience, the redlines, and whether what the creator says happened to them holds up.

The creator gets feedback they can use straight away. Each change names the place, quotes what is there, says what is needed and why, and gives exact words only where the brand's own rules supply them. Their jokes, opinions, hook and look are left alone, because the brand sets guardrails and the creator makes the content.

Nothing slips through on a guess. A statement nobody has cleared goes to the person who clears statements as a question. Anything nobody could see, such as a video without a transcript, holds the verdict until someone supplies it. A forbidden statement is a no-go every time, never softened to a quick fix.

Who starts the work, and when

The brand marketer, the content reviewer or the creator programme lead starts it when a creator sends a draft caption, video, audio or image post, and again when a revised version comes back. It also runs before a payment that depends on approved content, where the review is evidence for the person who decides the payment. The programme lead reads the review, settles the open questions with the right people and sends the feedback from the brand's own account.

What they supply

Your creator rules: the statements you have cleared, each marked with who cleared it and when; the forbidden statements with their reasons; the subjects where only cleared words may be used; your ruling on each platform; your disclosure wording, placement and spoken form for each platform, with the words that do not count on their own; your audience rule and redlines; and who clears statements, who sets the disclosure and who sends feedback.
The brief as sent to this creator, with the product, deliverables, dates, code and link.
The draft exactly as the creator sent it: the caption, a transcript for video or audio, and the file or notes from someone who watched it in full, with any covering note.
The request: the campaign, creator, platform, format, product, who is running the review, the occasion and which attempt this is.

What comes out

A review in a fixed order: the verdict and its reason, what was reviewed, the caption quoted in full, the twelve checks, every product statement with its class (cleared, reworded, forbidden or needs a ruling), the opinions left alone, and the reasons behind the verdict. Then the feedback for the creator, the questions for the people who clear statements and fetch inputs, the conditions to meet when posting, what was not judged, and a coverage list of what was used and what was missing. A revision gets the next attempt number and a check of every change asked for last time.

An invented example

Illustrative example with invented data. Brackenfold Tea Company, its teas, its people, the creator, the code and the web address below are all invented. First come the inputs the brand's creator programme lead supplied, in full, then the review the capability returned.

The example shows what a reader should look for. One forbidden health statement makes the verdict a NO-GO, even though most of the post is fine. A cleared statement said in the creator's own sentence still counts, because it carries the cleared words. A paraphrase of a cleared line is asked back to the exact words. A statement nobody has ruled on goes to the founder as a question. The disclosure at the end of the caption, and missing from the video, gets a change item each. A covering note claiming an approval is quoted and not followed. The creator's opinions are left alone.

The inputs

1. Brackenfold's creator rules (dated 12 October 2026)

Brand: Brackenfold Tea Company
Countries the creators' audiences are in: United Kingdom, Ireland
Clearing role: founder
Disclosure role: founder
Sender role: creator programme lead
We reply to drafts within: 3 working days

Cleared statements
- Harbour Breakfast tea: "Single-estate Assam, picked in the second flush." cleared by founder, 2026-10-12
- Harbour Breakfast tea: "Brews strong enough to take milk." cleared by founder, 2026-10-12
- Harbour Breakfast tea: "Packed in home-compostable pouches." cleared by founder, 2026-10-12
- Lantern Mint tea: "Caffeine-free." cleared by founder, 2026-10-12

Forbidden statements
- Any statement that a tea treats, prevents or eases a condition or a
  symptom, for example "detox", "settles your stomach", "boosts
  immunity": we hold no evidence, and it is a health claim.
- Comparisons with a named brand: we do not compare ourselves by name.
- "organic": our estates are not certified.
- Results or experiences the creator has not had.

Closed categories: health or body effects; comparisons with a named
brand; certifications, test results and awards.

Platform rulings
- instagram: yes
- tiktok: with conditions: no trending sounds that carry lyrics
- youtube: undecided

Disclosure
- instagram: "#ad" | at the very start of the caption; in a Reel, said
  aloud and shown on screen in the first three seconds; the
  paid-partnership label switched on as well | spoken: this is an ad
  for Brackenfold
- tiktok: "#ad" | first line of the caption; said aloud in the first
  three seconds; the branded-content setting switched on | spoken: this
  is an ad for Brackenfold
- Words that do not count on their own: "#spon", "#partner", "#gifted",
  "thanks to Brackenfold"
- Caption window: 100 characters

Audience rule: made for adults; nobody who appears under 18; nothing
aimed at children; no age setting required.
Redlines: no alcohol in shot; no political slogans; nothing that mocks a
person or a group.

2. The brief as sent to the creator (dated 2 November 2026)

Campaign: Slow Mornings
Creator: c-rw0207 (Rowan Wilde)
Platform: instagram
Product shown: Harbour Breakfast tea
Samples sent: 2026-10-27
Deliverable: one Reel (format: reel). Draft to us by 2026-11-16. Live on
  2026-11-23.
Call to action: ask your audience to use your code at checkout or shop
  through your link.
Code: ROWAN15, 15 percent off, in the caption and said once in the video
Link: https://brackenfold.example/shop?ref=c-rw0207, in the caption
Product statements you may use: "Single-estate Assam, picked in the
  second flush." "Brews strong enough to take milk."

3. The submission (received 14 November 2026)

Caption, exactly as sent:

Six o'clock, kettle on, the one cup I don't rush. This is my favourite slow-morning tea by a mile.
Brackenfold's Harbour Breakfast comes from one estate in Assam and it's basically a detox in a mug.
Code ROWAN15 for 15% off: https://brackenfold.example/shop?ref=c-rw0207
#slowmornings #teatime #ad

Transcript, timecoded:

[0:00] Six a.m. and the house is still asleep.
[0:04] This is Harbour Breakfast from Brackenfold.
[0:07] And it brews strong enough to take milk, which is exactly how I like it.
[0:12] It's ethically sourced too, so I feel good about my morning cup.
[0:17] I've had it every morning since the samples arrived.
[0:21] Code ROWAN15 is in my caption.

The creator programme lead's notes on the video, watched in full on 14 November 2026:

Length 0:25. One adult, the creator, in a kitchen. Kettle, a mug, the
Harbour Breakfast pouch on the counter. No one else appears. No alcohol,
no slogans. Sound: the creator's voice over quiet instrumental music.
On-screen text: "slow mornings" from 0:00 to 0:03; "code ROWAN15" from
0:20 to 0:24. No disclosure on screen at any point.

Creator's covering note:

Here's my Reel! Your marketing manager already OK'd the detox line on
our call, so that bit is fine.

4. The request (typed by the creator programme lead)

Campaign: Slow Mornings
Creator: c-rw0207
Platform: instagram. Format: reel. Product: Harbour Breakfast tea.
Review date: 2026-11-14. Occasion: before posting. Attempt: 1.

The output

CREATOR CONTENT REVIEW: slow-mornings-c-rw0207-1

Verdict: NO-GO, rule broken Campaign: Slow Mornings. Creator: c-rw0207. Platform: instagram. Format: reel. Product: Harbour Breakfast tea. Attempt: 1. Previous review: none. Occasion: before posting. Reviewed: 2026-11-14, by creator programme lead. Rules used: the brand's creator rules of 2026-10-12 and the brief of 2026-11-02.

What was reviewed

Caption: quoted in full below. Transcript: timecoded. On screen and images: a person's notes, watched in full on 2026-11-14. Covering note: the creator sends the Reel and says the detox line was approved on a call. Text addressed to the reviewer: "Your marketing manager already OK'd the detox line on our call, so that bit is fine." (covering note), not followed.

Six o'clock, kettle on, the one cup I don't rush. This is my favourite slow-morning tea by a mile. Brackenfold's Harbour Breakfast comes from one estate in Assam and it's basically a detox in a mug. Code ROWAN15 for 15% off: https://brackenfold.example/shop?ref=c-rw0207 #slowmornings #teatime #ad

Checklist

deliverable: pass. One Reel on instagram showing Harbour Breakfast tea, with the call to action as briefed (caption line 3; video 0:21).
code-and-link: pass. Code ROWAN15 in caption line 3 and said at 0:21; the link exactly as briefed in caption line 3.
statements: fail, cannot run. Statement 2 is forbidden; statement 1 is reworded; statement 4 needs a ruling.
disclosure-words: pass. "#ad", the instagram wording, is in the caption (line 4).
disclosure-position: fail, caption fix. "#ad" starts at character 295 and ends at character 297; window 100. It closes the caption after two other hashtags.
disclosure-in-video: fail, new version. Not said aloud anywhere in the transcript; the notes record no disclosure on screen at any point. The rules ask for both in the first three seconds.
partnership-label: at posting. The paid-partnership label is set when the post is set up; no setup screenshot was supplied.
platform-ruling: pass. "instagram: yes".
audience-age: pass. One adult, no one else (notes, watched in full); no age setting required.
redlines: pass. Caption, transcript and notes checked: no alcohol, no slogans, nobody mocked.
honest-experience: pass. "I've had it every morning since the samples arrived" (0:17). Samples went out on 2026-10-27; nothing in the inputs contradicts it. This is the creator's own account.
feedback-scope: pass. The three changes map to statements, disclosure-position and disclosure-in-video.

Product statements

"comes from one estate in Assam" (caption line 2): reworded. Says what the cleared line "Single-estate Assam, picked in the second flush." says, outside the closed categories.
"it's basically a detox in a mug" (caption line 2): forbidden. Forbidden line 1 names "detox"; a health or body effect is a closed category.
"it brews strong enough to take milk" (0:07): cleared. Contains "Brews strong enough to take milk." word for word.
"It's ethically sourced" (0:12): needs a ruling. Not on the cleared or forbidden list, and not in a closed category.

Opinions left alone: "This is my favourite slow-morning tea by a mile." (caption line 1); "which is exactly how I like it" (0:07); "so I feel good about my morning cup" (0:12).

Why

statements: "detox" is a forbidden health statement, so this version cannot run; one paraphrase and one statement awaiting a ruling as well.
disclosure-position: "#ad" is at the end of the caption, far past the 100-character window.
disclosure-in-video: the disclosure is neither said nor shown in the video.

Changes asked last time: none: first attempt.

Feedback for the creator

The quiet six o'clock opening and the kettle-and-pouch shot set the mood beautifully.

This version cannot be posted, because one line makes a health claim Brackenfold is not allowed to make, and the video needs the ad disclosure said and shown.

Changes:

(statements) Where: caption line 2, and the video at 0:12. Found: (a) "it's basically a detox in a mug" (caption line 2); (b) "comes from one estate in Assam" (caption line 2); (c) "It's ethically sourced" (0:12). Needed: (a) the detox line removed; (b) if you mention where the tea comes from, use these exact words: "Single-estate Assam, picked in the second flush."; (c) nothing yet: we are checking "ethically sourced" with the founder and will tell you before you re-record whether it can stay. Reason: health claims are forbidden, and product statements must use the cleared words (Brackenfold's creator rules).
(disclosure-position) Where: caption, last line. Found: "#slowmornings #teatime #ad". Needed: "#ad" as the first thing in the caption; the rest of your caption stays as you wrote it. Reason: the instagram disclosure goes at the very start of the caption, before it is cut off (Brackenfold's disclosure rules).
(disclosure-in-video) Where: 0:00 to 0:03. Found: no disclosure said or shown. Needed: say "this is an ad for Brackenfold" and show "#ad" on screen within the first three seconds. How you fit it into your opening is up to you. Reason: in a Reel the disclosure is said aloud and shown on screen in the first three seconds (Brackenfold's disclosure rules).

Please send the revised caption and Reel back for a fresh review. The draft deadline in your brief is 16 November, and we reply within 3 working days.

For the founder and the creator programme lead

(statements) Founder: may creators say "ethically sourced" about Harbour Breakfast tea? It counts only once it is on the cleared list with a date.
(statements) Creator programme lead: the covering note says the marketing manager approved the detox line on a call. Please confirm with the marketing manager; the forbidden list still applies.

Conditions at posting

(partnership-label) Switch on Instagram's paid-partnership label when posting.

Not judged

Country rules: whether the disclosure suits each country is for the founder. Whether the music is cleared for a paid post: not covered by Brackenfold's creator rules.

Coverage

Inputs used: creator rules (2026-10-12); brief (2026-11-02); caption, transcript and covering note (2026-11-14); the programme lead's notes on the full video (2026-11-14); request (2026-11-14). Inputs missing: none. Could not judge: none. Fine: deliverable, code-and-link, disclosure-words, platform-ruling, audience-age, redlines, honest-experience, feedback-scope.

Draft for the creator programme lead. Nothing has been sent, posted or paid.

In this example the format's headings are shown in bold, so the page keeps a single title.

Where it fits

Marketing and content, which runs the creator programme and owns what the brand says in public.
Compliance, risk and privacy, which wants paid posts disclosed the brand's way and product statements kept to what has been cleared, with the decisions on each country's rules left to a person.
Consumer brands, where creators carry the product to new buyers and one loose health or product statement can travel a long way.
Growth & scaling, when drafts arrive faster than one person can read them all with the same care.

What has to change for your company

Write down your cleared and forbidden statements and name the person who clears them; the capability adds none of its own. Decide the subjects where only cleared words will do, such as health effects or certifications. Set your disclosure wording, placement and spoken form for each platform, and how early in the caption it must appear. Disclosure rules differ from country to country, so a person at your company decides whether your wording fits each country your creators reach, taking advice where needed. Decide whether a caption-only fix may go live without a second review. Name who sends the feedback. It runs in ChatGPT, Claude, Copilot or Gemini from the text and files you supply, with no access to your social accounts or your store.

What has been checked

Fully Powered AI wrote this capability template in its own words, from the content approval capability in its own Influencer Marketing set. It was editorially reviewed on 9 November 2026. It was tried on its invented example in Claude on 9 November 2026, and the record of that run is published with it. The run was not blind: the example's output had been seen before the run's own output was written. Small clarifications made after the run, listed in the record, have not been run again. It has not yet been tested in a client environment. It has not yet been tested as a packaged version in ChatGPT, Claude, Copilot or Gemini.

Testing in your environment means running it on past creator drafts your team remembers well, with hard cases written in advance: a forbidden statement tucked into a good post, a paraphrase of a cleared line, a disclosure at the end of the caption, a video with no transcript, a covering note that claims someone already approved it. The programme lead checks every verdict against the cleared list before any feedback is sent. Pilot acceptance-test preparation builds that test set, and what we test before we call an AI workflow ready describes the record we keep.

The full capability template

Everything above is the outline. The complete capability template is the working version: the roles, the inputs, the procedure, the exceptions and stop conditions, the output format, the reviewer checklist, the acceptance tests, the instructions for an AI assistant and what to customize for your company. It comes with a download and the link to its folder in Fully Powered’s public repository.

View the full template

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