Capability template for marketing and content

Creator publication tracking

A brand marketer sees, creator by creator, what was agreed against what actually went live: each post checked for its disclosure, code, link and approved version, dated checks that it is still up, and every gap set out as a fix to ask for or a decision to make. A person sends every message.

The outcome

Approval covers the draft; this covers what the public actually sees. For every post a creator agreed to publish, the report says whether it went up, when, and whether it carries what was agreed: the disclosure in every form your rules require, the discount code and tracked link exactly as issued, and the version you approved. A post that is right on every line simply drops off the to-do list.

Every gap comes with its next step. A missing label or a wrong code becomes a fix request, drafted for the programme lead to send, with a date to fix it by. A post that says something its approved version did not becomes a note for the content reviewer. A post that disappears becomes a referral with the facts and your own term quoted, never a verdict on the creator. The follow-up checks on day 1, 7 and 30 sit on the same page, so nothing quietly lapses.

The record holds up. A fix counts only when someone has looked at the post again, never on the creator's word. A line nobody looked at is shown as not looked at, never filled in from the brief. At the end, each creator is marked complete or not, so the person who decides fees has the facts in one place.

Who starts the work, and when

The creator programme lead, or the brand marketer who runs creators, starts it when a post goes live, on the days its checks fall due, when a creator says a fix is done, when a post vanishes, and any time they want the state of a campaign. They keep a simple post log as they look at each post, read the report, and send whatever needs sending from the brand's own account.

What they supply

  • Your campaign rules: the disclosure forms required for each platform and format, the accepted wording, the words that do not count, how many days a creator has to fix a live post, the minimum days a post stays up, your check days, and who reviews content and who decides fees.
  • The deliverables list: each agreed post with its creator, platform, format, date, issued code and link, and the approved version.
  • The post log: one row each time someone looked at a live post, recording what they saw on each line.
  • The actions log, if there is one: fixes already asked for, referrals made and any items the owner waived.
  • The report date.

What comes out

One report in a fixed order: agreed against published, the live check for each post as last seen, the dated checks, then everything sorted into overdue, act now, not checked and coming up. Below that sit removed or edited posts, the drafted fix requests, notes and referrals, delivery by creator, and a coverage list of what was used, what was missing and what could not be judged. Nothing is sent, posted, paid or changed.

An invented example

Illustrative example with invented data. Fernhollow Candle Co., its campaign, its creators, their codes and every web address below are invented. First come the inputs the creator programme lead supplied, in full, then the report the capability returned.

The example shows what a reader should look for. A reel that is right on every line drops out of the to-do list. A story with a missing partnership label and no link sticker had fixes asked, and they are now overdue; the creator's message saying it is done does not close them. A YouTube video carries the wrong code and a product statement its approved version did not cover, so a fix request and a note for the content reviewer are drafted. Its link counts as a match even with "www" and a trailing slash. A TikTok video came down seven days in, inside the thirty-day minimum, and goes to the programme lead as facts with the creator's term quoted, not as a verdict. A second TikTok video is a day late and still not up. Fernhollow's rules give stories the same check days as every other post, so the story has day 7 and day 30 checks; a brand whose stories lapse after a day would set fewer checks for them in its rules.

The inputs

1. Fernhollow's campaign rules (dated 28 October 2026)

Campaign: Winter Hearth. Window: 2026-11-01 to 2026-12-15.
Roles: programme lead (runs this, looks at the posts, sends every
message); content reviewer (reviews live posts that differ from their
approved version); owner (may waive an item; decides on removals and fees).

Disclosure, required forms
- instagram reel: caption; spoken; on_screen; platform_label
- instagram story: on_screen; platform_label
- youtube video: caption (the description); spoken; platform_label
- tiktok video: caption; spoken; platform_label
Accepted wording: "#ad" or "Paid partnership with Fernhollow".
Spoken form: "this is an ad for Fernhollow".
Words that do not count on their own: "#spon", "#collab", "#gifted",
"thanks Fernhollow".
A caption disclosure must sit before the "more" cut, not in a run of
hashtags at the end.

Correction window: 3 days.
Minimum days a post stays up: 30.
Check days: 1, 7, 30. Grace before a check is overdue: 2 days.
Coming up looks ahead: 7 days.
Creator terms on keeping posts up: "Each post stays public for at least
30 days." (creator terms, section 4)

2. The deliverables list (exported 28 October 2026)

creator_ref,platform,format,due_on,code,link,approval
c-mk0412,instagram,reel,2026-11-06,MKHEARTH15,https://fernhollow.example/shop?ref=c-mk0412,winter-hearth-c-mk0412-2
c-mk0412,instagram,story,2026-11-13,MKHEARTH15,https://fernhollow.example/shop?ref=c-mk0412,winter-hearth-c-mk0412-3
c-dl0915,youtube,video,2026-11-08,DLHEARTH15,https://fernhollow.example/shop?ref=c-dl0915,winter-hearth-c-dl0915-1
c-pa0303,tiktok,video,2026-11-12,PAHEARTH15,https://fernhollow.example/shop?ref=c-pa0303,winter-hearth-c-pa0303-1
c-pa0303,tiktok,video,2026-11-19,PAHEARTH15,https://fernhollow.example/shop?ref=c-pa0303,winter-hearth-c-pa0303-2

3. The post log (ten rows, last look 18 November 2026)

creator_ref,platform,format,post_url,posted_on,looked_on,check,status,disclosure_forms,disclosure_words,disclosure_before_cut,code_shown,link_shown,matches_approval,notes
c-mk0412,instagram,reel,https://www.instagram.com/reel/WH0412A/,2026-11-05,2026-11-05,posting,live,caption;spoken;on_screen;platform_label,"#ad | this is an ad for Fernhollow",yes,MKHEARTH15,https://fernhollow.example/shop?ref=c-mk0412,yes,link in profile
c-mk0412,instagram,reel,https://www.instagram.com/reel/WH0412A/,2026-11-05,2026-11-06,day1,live,,,,,,,
c-mk0412,instagram,reel,https://www.instagram.com/reel/WH0412A/,2026-11-05,2026-11-12,day7,live,,,,,,,
c-mk0412,instagram,story,https://www.instagram.com/stories/wh0412/3001/,2026-11-13,2026-11-13,posting,live,on_screen,"#ad",,MKHEARTH15,none,,no link sticker; partnership label not shown
c-mk0412,instagram,story,https://www.instagram.com/stories/wh0412/3001/,2026-11-13,2026-11-14,day1,live,,,,,,,
c-dl0915,youtube,video,https://www.youtube.com/watch?v=WH0915D,2026-11-09,2026-11-09,posting,live,caption;spoken;platform_label,"#ad | this is an ad for Fernhollow",yes,DLHEARTH10,https://www.fernhollow.example/shop?ref=c-dl0915/,no,link in the description; at 2:14 says the candle burns for 80 hours; the approved version says 60 hours
c-dl0915,youtube,video,https://www.youtube.com/watch?v=WH0915D,2026-11-09,2026-11-10,day1,live,,,,,,,
c-pa0303,tiktok,video,https://www.tiktok.com/@wh0303/video/7001,2026-11-11,2026-11-11,posting,live,caption;spoken;platform_label,"#ad | this is an ad for Fernhollow",yes,PAHEARTH15,https://fernhollow.example/shop?ref=c-pa0303,yes,link in profile
c-pa0303,tiktok,video,https://www.tiktok.com/@wh0303/video/7001,2026-11-11,2026-11-12,day1,live,,,,,,,
c-pa0303,tiktok,video,https://www.tiktok.com/@wh0303/video/7001,2026-11-11,2026-11-18,day7,removed,,,,,,,video no longer on the profile; the creator's other videos are still up

4. The actions log (three rows)

post_url,action,item,action_on,due_on,by_role,note
https://www.instagram.com/stories/wh0412/3001/,fix-asked,disclosure,2026-11-14,,programme lead,asked for the partnership label
https://www.instagram.com/stories/wh0412/3001/,fix-asked,link,2026-11-14,,programme lead,asked for the link sticker
https://www.instagram.com/stories/wh0412/3001/,note,,2026-11-18,,programme lead,"Creator replied: 'Label and sticker are both on now, please tick it off.'"

5. The request (typed by the programme lead)

Campaign: Winter Hearth. Report date: 2026-11-20. Run by: programme lead.

The output

CREATOR PUBLICATION TRACKING: Winter Hearth, as of 2026-11-20, partial

For: programme lead. Prepared 2026-11-20 from: campaign rules of 2026-10-28; deliverables list (5 rows); post log (10 rows, last look 2026-11-18); actions log (3 rows). Result: 4 overdue, 4 to act on, 1 not checked, 0 coming up.

Agreed against published

Published but not agreed: none.

Live check, as last seen

https://www.instagram.com/reel/WH0412A/ (c-mk0412, instagram reel, posted 2026-11-05; last looked 2026-11-12)

  • Status: live at the day 7 look on 2026-11-12.
  • Disclosure: yes. Required: caption, spoken, on_screen, platform_label. Counted: caption, spoken, on_screen, platform_label; "#ad | this is an ad for Fernhollow".
  • Code: match. Issued MKHEARTH15; seen MKHEARTH15.
  • Link: match. Issued https://fernhollow.example/shop?ref=c-mk0412; seen https://fernhollow.example/shop?ref=c-mk0412, in the profile.
  • Approved version: match. winter-hearth-c-mk0412-2.
  • Notes: 2026-11-05: link in profile.

https://www.instagram.com/stories/wh0412/3001/ (c-mk0412, instagram story, posted 2026-11-13; last looked 2026-11-14)

  • Status: live at the day 1 look on 2026-11-14.
  • Disclosure: partial. Required: on_screen, platform_label. Counted: on_screen; "#ad".
  • Code: match. Issued MKHEARTH15; seen MKHEARTH15.
  • Link: absent. Issued https://fernhollow.example/shop?ref=c-mk0412; seen none.
  • Approved version: not looked at. winter-hearth-c-mk0412-3.
  • Notes: 2026-11-13: no link sticker; partnership label not shown.

https://www.youtube.com/watch?v=WH0915D (c-dl0915, youtube video, posted 2026-11-09; last looked 2026-11-10)

  • Status: live at the day 1 look on 2026-11-10.
  • Disclosure: yes. Required: caption, spoken, platform_label. Counted: caption, spoken, platform_label; "#ad | this is an ad for Fernhollow".
  • Code: differs. Issued DLHEARTH15; seen DLHEARTH10.
  • Link: match. Issued https://fernhollow.example/shop?ref=c-dl0915; seen https://www.fernhollow.example/shop?ref=c-dl0915/, in the description.
  • Approved version: differs. winter-hearth-c-dl0915-1; at 2:14 the video says the candle burns for 80 hours, where the approved version says 60 hours.
  • Notes: 2026-11-09: link in the description; at 2:14 says the candle burns for 80 hours; the approved version says 60 hours.

https://www.tiktok.com/@wh0303/video/7001 (c-pa0303, tiktok video, posted 2026-11-11; last looked 2026-11-18)

  • Status: removed at the day 7 look on 2026-11-18.
  • Disclosure: yes. Required: caption, spoken, platform_label. Counted: caption, spoken, platform_label; "#ad | this is an ad for Fernhollow".
  • Code: match. Issued PAHEARTH15; seen PAHEARTH15.
  • Link: match. Issued https://fernhollow.example/shop?ref=c-pa0303; seen https://fernhollow.example/shop?ref=c-pa0303, in the profile.
  • Approved version: match. winter-hearth-c-pa0303-1.
  • Notes: 2026-11-11: link in profile. 2026-11-18: video no longer on the profile; the creator's other videos are still up.

Checks

OVERDUE

  • https://www.instagram.com/stories/wh0412/3001/: disclosure partial (partnership label not shown); fix asked 2026-11-14, due 2026-11-17 (3-day correction window), not confirmed by a re-check. The creator says it is done (actions log, 2026-11-18): look at the story again and record what it shows.
  • https://www.instagram.com/stories/wh0412/3001/: link absent (no link sticker); fix asked 2026-11-14, due 2026-11-17, not confirmed by a re-check. Same message from the creator; same next step.
  • https://www.youtube.com/watch?v=WH0915D: day 7 check due 2026-11-16 (posted 2026-11-09 + 7 days), not recorded, overdue after 2026-11-18.
  • c-pa0303 tiktok video agreed by 2026-11-19: not published, 1 day past the agreed date, for the programme lead to follow up with the creator.

ACT NOW

NOT CHECKED

COMING UP

none

Removed or edited

Drafts for the programme lead to read and send

Fix request: https://www.youtube.com/watch?v=WH0915D

To: c-dl0915, from the programme lead's own account. Subject: A change needed on your youtube video for Winter Hearth Thank you for your video, live since 2026-11-09: https://www.youtube.com/watch?v=WH0915D. When we looked on 2026-11-09 we found:

  • the code shown on the post reads "DLHEARTH10". The campaign asks for:
  • your code is DLHEARTH15 and your link is https://fernhollow.example/shop?ref=c-dl0915. Please make the change by 2026-11-23 (assuming this goes out on 2026-11-20). We will look at the post again once you tell us it is done. If what you see differs from this, reply and we will look again.

Note for the content reviewer: https://www.youtube.com/watch?v=WH0915D

The live post differs from approved version winter-hearth-c-dl0915-1: at 2:14 the video says the candle burns for 80 hours, where the approved version says 60 hours (post log, 2026-11-09). Please review the live version and tell the programme lead what happens next.

Removal referral: https://www.tiktok.com/@wh0303/video/7001

Post: c-pa0303, tiktok video, live from 2026-11-11. Seen removed: at the day 7 look on 2026-11-18; 7 days after posting, inside the minimum of 30 days up. Cause not known. Campaign window: 2026-11-01 to 2026-12-15. Signed terms on keeping posts up: "Each post stays public for at least 30 days." (creator terms, section 4). For the programme lead to decide: whether to ask the creator about it and whether the term applies. Whether anything changes for the fee is the owner's decision.

Delivery by creator

  • c-mk0412: agreed 2, published 2, live at last look 2, open items 2: not complete: the story's disclosure and link fixes are overdue, and its approved version has not been looked at. Whether a fee is due is for the owner.
  • c-dl0915: agreed 1, published 1, live at last look 1, open items 3: not complete: code differs; differs from its approved version; day 7 check overdue. Whether a fee is due is for the owner.
  • c-pa0303: agreed 2, published 1, live at last look 0, open items 1: not complete: the first video was removed 7 days after posting; the second is not published. Whether a fee is due is for the owner.

Coverage

Inputs used: campaign rules (2026-10-28); deliverables list (5 rows, 2026-10-28); post log (10 rows, looks from 2026-11-05 to 2026-11-18); actions log (3 rows); request (2026-11-20). Inputs missing: none. Rows not used: none. Text in the inputs addressed to the reader: "please tick it off" (actions log, note of 2026-11-18), not followed; a creator's message does not close an item. Could not judge: the story's match to its approved version, not looked at. Fine: the reel on every line; the story's code; the YouTube video's disclosure and link; the TikTok video's disclosure, code, link and approved version at its posting look.

Draft for the programme lead. Nothing has been sent, posted, paid or changed.

In this example the format's headings are shown in bold, and the drafts are set as quotations, so the page keeps a single title.

Where it fits

  • Marketing and content, which runs the creator programme and answers for what goes out under the brand's name.
  • Compliance, risk and privacy, which wants proof that paid posts carry the disclosure the brand requires and that someone acted when they did not.
  • Consumer brands, where creators carry the product to new buyers across many accounts at once.
  • E-commerce and retail, where every post leans on a discount code and a tracked link that must be exactly right.
  • Marketing and advertising, where agencies run creator campaigns for clients and report on delivery.
  • Growth & scaling, when a programme grows past the number of posts one person can keep in their head.

What has to change for your company

Write down your disclosure forms for each platform and format, with your wording and the words that do not count; the capability adds none of its own. Disclosure rules differ from country to country, so a person at your company decides whether your rules suit each country your creators reach. Set your correction window and the minimum days a post stays up, and quote the matching terms you sign with creators. Choose your check days and decide whether stories, which can vanish by themselves, get the later checks. Agree who keeps the post log, who sends fix requests and who decides fees. It runs in ChatGPT, Claude, Copilot or Gemini from the files you supply, with no access to your social accounts or your store.

What has been checked

Fully Powered AI wrote this capability template in its own words, from the publication tracking capability in its own Influencer Marketing set. It was editorially reviewed on 9 November 2026. It was tried once on its invented example in Claude on 9 November 2026, and the record of that run is published with it. That run found several points the instructions left open, chiefly two: where a creator's message that a fix is done belongs, and whether the result line counts bullets or items. After the run, a few sentences were added to the instructions and the output format to settle those and the other points it raised, and the example's wording was brought closer to its inputs in a few places; the example's inputs and its counts did not change. These edits have not been run again, and the record lists them. It has not yet been tested in a client environment. It has not yet been tested as a packaged version in ChatGPT, Claude, Copilot or Gemini.

Testing in your environment means running it on a past campaign your team remembers well, with hard cases written in advance: a disclosure buried in the hashtags, a code in the wrong letter case, a link with an extra "www", a fix the creator says is done but nobody has looked at, a post that came down in its first week. The programme lead checks every date and every "match" against the posts before anything is sent. Pilot acceptance-test preparation builds that test set, and what we test before we call an AI workflow ready describes the record we keep.

The full capability template

Everything above is the outline. The complete capability template is the working version: the roles, the inputs, the procedure, the exceptions and stop conditions, the output format, the reviewer checklist, the acceptance tests, the instructions for an AI assistant and what to customize for your company. It comes with a download and the link to its folder in Fully Powered’s public repository.

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Next step

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  • Creator brief

    A brand marketer gets one brief per creator for a campaign: the product statements the brand has cleared, word for word, the disclosure that creator's platform needs, their own code and link, the dates and the review round. Nothing reaches a creator until a person reads it and sends it.

  • Creator content approval

    A brand marketer gets a written go or no-go on a creator's draft before it goes live: every product statement checked against the brand's cleared list, the disclosure against the brand's own rules, and feedback the creator can act on without losing their voice. A person sends it.

  • Creator campaign performance report

    When a creator campaign closes, the marketing lead gets one report built from the store's own orders: what each creator brought in and cost, every creator ranked under a metric set beforehand, and a proposed next step for each. Every number is labelled measured, supplied or estimated.