Capabilities directory
Customer success and account management for established businesses
- Function: Customer success and account management
- Business situation: Established businesses
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Results
13 capabilities
Account commitments check
Before the next customer conversation, the account manager gets one list of what each side promised in recent meetings and emails, each linked to its source and marked open, done or unclear, with a suggested owner. Nothing goes to the customer.
Account handoff
The day a deal closes, your client success manager gets one record: what was sold and promised, who is involved, the dates and billing terms as agreed, the risks the seller heard and what is still missing. Every next action has an owner.
Cancellation request response
When a customer asks to cancel or cut back, the account manager gets one page: the request and the reason in the customer's words, the account's recent history, only the options your business already approved that fit that reason, and a reply that confirms the choice and what happens next. A person sends it.
Churn risk and save plan
Once a quarter, the owner or account lead sees why customers really left, read from your own cancellation notes and records, how many left for each cause, and one change to try for each, with an owner, a start date and the count that will show whether it helped. A person decides every change.
Customer reply drafting
Every customer gets the reply your best person would write. Hand over the customer's message, your tone guide and your approved answers, and get back a draft in your voice where every statement and every promise traces to something you approved. A person on your team reads it, edits it and sends it.
Customer satisfaction detractor follow-up
Every week your support lead gets each low satisfaction or recommendation score with the ticket behind it: the customer's own words, what went wrong as far as the ticket shows, a suggested owner and a draft message, plus the trend and a warning wherever the numbers are too thin to read. A person sends every message.
Expansion whitespace review
For one account or a whole book, the account manager sees what each customer holds against what it could also use, the evidence for every gap, the plays ranked, and one next step and owner for each. A person decides what to propose; nothing goes into the sales system without approval.
Feedback follow-through updates
When a change ships or a decision lands on something customers asked for, your account owner gets the list of who asked, the confirmed status of each request, and an individual draft update for each person in the channel they prefer. No update promises a date or feature the team has not confirmed.
Lapsed-customer win-back
Once a month, the owner or account manager sees which regular customers have gone far longer than usual without ordering, ranked by what each bought in their last active year, with open complaints set aside for a call and a short note drafted for the rest, using only approved offers. A person approves every note.
Overdue-invoice follow-up preparation
Every overdue invoice gets a follow-up drafted in your firm’s tone for its age and addressed from the right person, and every invoice that should not be chased is held with the reason written down.
Referral programme design
Turn the recommendations your work already earns into a habit: when to ask, who on your own list to ask first and for what, what you give back, the words for each ask and the note an introducer forwards, and how every introduction is recorded. You send each message yourself.
Referring practice meeting brief
Before meeting a referring office that has raised handoff problems, the practice liaison gets one brief: what was promised to that office and whether each promise was kept, the questions its staff keep asking, counted by topic, and a proposed agenda. Counts only, no patient detail; the liaison decides.
Renewal risk review
Once a month, the account manager sees every contract coming up for renewal on one page: the dates that matter, the warning signs your organization watches for, which accounts are at risk, and the next step for each with an owner and a date. A person decides and makes every contact.