Capabilities directory

Find your team’s next superpower.

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10 capabilities

  • Assumption map

    For a product owner whose plan rests on beliefs nobody has tested: each belief is written down, set against the evidence you hold, ranked by what it would do to the plan, and given a cheap test to choose from. You decide what to test; no evidence is invented.

    • Product management (filtered by)
    • New business lines (filtered by)
    • Consumer brands
  • Business model assumptions review

    Before you commit money to a new or revised business model, see it block by block with every claim marked evidenced or assumed, the riskiest assumptions ranked, and the cheapest test for each. You choose what to test; no projection or valuation is made.

    • Leadership
    • Product management (filtered by)
    • New business lines (filtered by)
  • Customer interview synthesis

    Turn a stack of customer call notes into the answer to one question, in your customers’ own words. Every quotation is cited to the note it came from, every theme shows its confidence and the evidence against it, and nothing is claimed that the notes do not say.

  • Journey accessibility findings

    When a user journey is ready for accessibility review, the reviewer gets a finding list: each finding with its task impact and evidence, the manual checks still required and the limits of the review. The reviewer verifies every finding and agrees fixes with the design owner.

  • Product pricing options

    A product owner weighing how to price or package a product gets one options brief: what each customer group uses, the willingness-to-pay evidence held with stated kept apart from observed, what each option would bill every account, the uncertainties and the tests. It recommends no price.

    • Product management (filtered by)
    • New business lines (filtered by)
    • Consumer brands
  • Product sample feedback revision list

    After each round of samples, your product lead gets one revision list by sample version and feature: the changes people agree on, the feedback that conflicts, and drafted notes for the next supplier brief. The product owner decides.

    • Product management (filtered by)
    • New business lines (filtered by)
    • Consumer brands
  • Smallest useful release scope

    A product owner or founder with more features than capacity gets one page: what is in the first release and what is deferred, all tied to one user outcome, with the reason for each cut. The owner decides the scope; no effort is estimated beyond what is supplied.

    • Product management (filtered by)
    • New business lines (filtered by)
    • Consumer brands
  • Tracking event plan

    Before analytics goes onto a website or app, the founder or product owner gets one plan: the events and properties worth collecting, when each fires, where it goes, what it is called and who owns it, each tied to a question the business needs answered. The owner approves what is collected.

  • Usability test session plan

    Before a prototype or a confusing flow goes in front of users, the research lead and product owner hold one plan: who to recruit, the tasks in plain words, the neutral prompts, a blank note sheet and how success is counted. Recording and data handling are listed as decisions.

  • User research plan

    When a design decision needs user evidence, the research lead gets one study plan: what the team needs to know, what evidence already exists, method options with their hours, participant criteria, permissions needed, how answers will be read and what the study cannot establish.