Capabilities directory
Marketing and content for new business lines in professional services
- Function: Marketing and content
- Industry: Professional services
- Business situation: New business lines
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Results
5 capabilities
Brand strategy workshop
Give your company one answer to why it exists, who it is for and how it sounds. Over about three hours (a planning figure, not yet timed), the owner makes the six choices that define the brand from options an AI assistant drafts, signs off the rest, and leaves with the tests that check it with real buyers.
Customer interview synthesis
Turn a stack of customer call notes into the answer to one question, in your customers’ own words. Every quotation is cited to the note it came from, every theme shows its confidence and the evidence against it, and nothing is claimed that the notes do not say.
Launch checklist
Whoever owns a launch date gets one dated checklist for the weeks before, the day itself and the weeks after, with an owner on every line. Each announcement is written out so the approver sees exactly what goes out, to whom and from where before saying go. Nothing is announced by the assistant.
Offer review
Before you sell a packaged service, see it the way a buyer will: what they get and what is left out, what answers each doubt they raise, what protects them, and whether there is an honest reason to decide now. The weakest point is named and one change drafted, from your facts only.
Press pitch preparation
An owner or marketer with one story to offer gets the outlets and writers it genuinely fits, each backed by a piece they recently published, and a short pitch draft for each. Every claim in a draft comes from facts you supply. Drafts only: a person decides and sends.