Capabilities directory
Find your team’s next superpower.
- Function: Advertising and lead generation
- Function: Business systems and integrations
- Business situation: Established businesses
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9 capabilities
App data requirements
When the requirements for an internal app leave fields or actions unclear, the business systems analyst gets one data specification: entities, fields, who reads and writes each, and every unresolved name as a question. Nothing is built or changed.
Campaign audience check
When an audience export is ready for review, the campaign owner gets it segmented with reconciled counts, the exclusions applied and the records whose contact status needs checking, with conflicts, stale records and duplicates kept visible.
Creative fatigue review
When a campaign's reach or response pattern prompts a creative review, the paid media lead gets frequency and response set against the campaign's own baseline, by creative and audience, with other explanations marked and options to test.
Creative test evidence review
When a batch of ad creative is ready for review, the creative strategist and media lead get an evidence table by creative, angle, format and hook, with tentative learning and next-test options. No winner or loser is named, and thin evidence is held back.
Lead quality pattern review
When sales feedback or results raise a lead-quality concern, the acquisition lead gets a review of leads and their outcomes by source, page, location, device and timing, with cases to verify with sales and possible measurement faults listed.
Notification channel plan
When a business event needs to notify people, the integration owner gets one channel plan from the event definitions: trigger, urgency, who is told by which channel, what needs confirmation, fallbacks and reply handling. Consent and message rules stay as questions. Nothing is sent.
Record sharing access matrix
When an approved access policy has to reach the CRM, the system owner lays the current sharing setup beside the proposed one, by record type and by role, internal and external. Every change is a question for its owner; inherited and platform-fixed settings are marked unknown.
Service inbox routing plan
When a new service inbox is being set up, the service owner gets a routing plan: each approved address, the queue it should reach and who owns it, checks to run before it goes live, and the wrong-address risks, loop risks and unconfirmed queue owners still open. Nothing is configured.
Workflow inventory
When the ownership and status of your automated workflows come up for review, the platform owner gets one inventory built from the exports supplied: environments, enabled states, last run, queued runs and owner gaps. Quiet workflows become questions, not removal lists.