Advertising and lead generation workflows,
powered by AI.

The ads are spending, the form is collecting names, and the reports disagree about what worked. A new email campaign is waiting on a clean audience list. Find the preparation and checks behind the next acquisition decision.

Browse every work area
Where is the ad budget going?Compare spending with the agreed plan and see what needs investigation before changing it.Does the page deliver on the ad?Check the offer, form and next step against what brought the visitor there.What could stop this campaign working?Find unsupported claims, conflicting exclusions and missing measurement before relying on the results.Why do the reports disagree?Put attribution windows, duplicate conversions and actual lead outcomes beside the reported totals.

Built for the AI you already use.

  • ChatGPT
  • Claude
  • Copilot
  • Gemini

Explore the work behind the next decision.

Start with a job you recognize. Open it to see what gets prepared, the questions that remain and where a person decides.

Illustrative workflows, adapted to your own procedures and standards. Each needs to be scoped to your operation. Scheduling and system connections are possible setups, scoped separately. People retain the decisions shown.

Lead capture and conversion

Give an interested visitor a clear next step and the team a useful lead.

A campaign destination is ready for a prelaunch check.A findings list covering message consistency, offer details, form friction and the visitor's next step.

Check the promise from ad to landing page

Bring these each run
Ad copy, landing-page capture, mobile and desktop evidence, offer terms and conversion goal.
The person decides
Your acquisition owner decides which gaps must be fixed before launch.
Keep the exceptions visible
Missing page states and unmeasured speed remain unknown; a good check does not predict conversion.
Work it connects
Campaign owners and landing-page editors.

Possible setup. From an approved export. When an agreed event happens.

The team wants to investigate form abandonment or poor submissions.A field-by-field review with proposed wording, required-field changes and a focused test.

Find what makes a lead form hard to finish

Bring these each run
Form export or capture, completion data, error reports and how sales uses each field.
The person decides
Your acquisition lead chooses changes with the team receiving the leads.
Keep the exceptions visible
Missing event data and small samples limit diagnosis; fewer fields are not assumed to mean better leads.
Work it connects
Acquisition, website owners and the sales handoff team.

Possible setup. From an approved export. On request.

The team needs a useful offer for a lead-capture campaign.A brief for one practical resource, its audience, landing-page promise and follow-up path.

Plan a download worth exchanging details for

Bring these each run
Audience problem, existing approved material, offer context, production capacity and capture requirements.
The person decides
Your acquisition lead chooses the resource and agrees the delivery and contact terms.
Keep the exceptions visible
Generic content, unavailable evidence and unclear reuse rights are flagged before production.
Work it connects
Acquisition, content contributors and lead handoff owners.

Possible setup. From approved files. On request.

Email and text programs

Prepare acquisition messages and audience rules before a send.

The team is planning follow-up for people who requested a resource or expressed interest.Draft emails with purpose, timing, branching, stop conditions and a sales handoff point.

Give new leads a useful sequence

Bring these each run
Acquisition goal, audience context, approved assets, contact permissions and offer terms.
The person decides
Your campaign owner approves the audience rules, copy and sending plan.
Keep the exceptions visible
An active sales conversation, unsubscribe or changed preference needs the appropriate stop or handoff.
Work it connects
Acquisition email owners and sales development.

Possible setup. From approved files. On request.

A campaign audience export is ready for review.A segmented audience with reconciled counts, exclusions and records whose contact status needs checking.

Check who should receive the campaign

Bring these each run
Owned-list export, permission records, preferences, bounce history and campaign criteria.
The person decides
Your campaign owner resolves uncertain records and approves the final audience.
Keep the exceptions visible
Conflicting preferences, stale records and duplicate identities remain visible; missing permission is not assumed.
Work it connects
Email campaign owners and customer-data stewards.

Possible setup. From an approved export. When an agreed event happens.

The team is considering a promotional text or messaging campaign.A campaign outline with draft messages, eligible audience, frequency, stop path and unresolved policy questions.

Plan a text campaign around the recipient's choice

Bring these each run
Approved offer, audience permission records, channel requirements and existing messaging policy.
The person decides
Your campaign owner and designated policy reviewer approve the audience, wording and send plan.
Keep the exceptions visible
Uncertain permissions, unsupported offer terms and unresolved regional requirements block the affected audience from the plan.
Work it connects
Acquisition messaging owners and policy reviewers.

Possible setup. From approved files. On request.

Cold outreach programs

Design and assess the acquisition program; individual buyer conversations belong with Sales.

A team has approved the audience and purpose of an outreach program.A set of draft messages and follow-ups with consistent claims, personalization inputs and stop conditions.

Write a campaign around one relevant offer

Bring these each run
Campaign brief, audience criteria, approved offer evidence, voice guide and contact rules.
The person decides
Your acquisition owner approves the approach and copy before any sending setup.
Keep the exceptions visible
Unavailable personalization facts and unsupported proof stay out; templates do not establish relevance.
Work it connects
Outreach program owners and sales development.

Possible setup. From approved files. On request.

A bounce, delivery or reply pattern changes during an outreach campaign.An incident brief separating list, message and sender-system hypotheses, with checks for the responsible owners.

Investigate a sudden delivery problem

Bring these each run
Campaign export, bounce reasons, sender-status reports, recent changes and normal reporting windows.
The person decides
Your program owner decides whether to pause and asks the systems owner to verify technical changes.
Keep the exceptions visible
A reply decline alone does not prove a delivery fault; incomplete logs and mixed audiences limit diagnosis.
Work it connects
Acquisition operations and email-system owners.

Possible setup. From an approved export. When an agreed event happens.

The program owner wants to test a different audience, offer or message.A test plan specifying the variable, comparison group, outcome measure and decision rules.

Change one thing and learn from it

Bring these each run
Prior campaign export, proposed change, audience definition, sending constraints and measurement history.
The person decides
Your acquisition lead approves the test and decides what result would justify a change.
Keep the exceptions visible
Changing several factors limits attribution; small samples and unequal delivery conditions remain explicit.
Work it connects
Outreach program owners and campaign analysts.

Possible setup. From an approved export. On request.

Paid campaign planning

Turn an acquisition objective into a campaign the owner can approve.

The team is planning a campaign or revisiting its channel mix.A campaign plan with audience, objective, channel choices, budget options, measurement needs and assumptions.

Choose the paid campaign's job

Bring these each run
Approved offer, audience research, past campaign export, budget limits and available creative.
The person decides
Your paid media lead chooses the plan and the budget holder approves the spend.
Keep the exceptions visible
Channel forecasts remain estimates; missing conversion evidence limits budget recommendations.
Work it connects
Paid media, creative contributors and budget owners.

Possible setup. From an approved export. On request.

An approved campaign brief is ready to become a setup specification.A build sheet with names, audiences, exclusions, destinations, budgets and measurement fields to confirm.

Put the campaign settings in one reviewable sheet

Bring these each run
Approved campaign plan, account conventions, assets, destinations and spending limits.
The person decides
Your campaign operator checks the values and the authorized owner approves account creation or changes.
Keep the exceptions visible
Unresolved settings and missing assets remain gaps; a build sheet is not a launched campaign.
Work it connects
Paid media operators and campaign approvers.

Possible setup. From approved files. When an agreed event happens.

A paid campaign needs new creative.A brief with audience, one main message, approved proof, formats, variants and the decision each variant should test.

Give the designer a specific acquisition brief

Bring these each run
Campaign objective, approved message, brand assets, platform specifications and prior creative observations.
The person decides
Your paid media owner approves the direction and the creative lead agrees the deliverables.
Keep the exceptions visible
Unsupported claims, uncertain asset rights and outdated format requirements need resolution.
Work it connects
Paid media and creative production.

Possible setup. From approved files. On request.

Campaign checks

Check the evidence and settings before trusting or changing a campaign.

A separately scoped ad-account connection prepares a scheduled operating brief.A dated view of spend, delivery and reported results, with tracking gaps and changes worth investigating.

Read the account before making the next change

Bring these each run
Authorized account access, reporting window, campaign scope, conversion definitions and recent change log.
The person decides
Your paid media lead chooses what to investigate and approves any subsequent change.
Keep the exceptions visible
Missing conversion signals, partial reporting days and delayed data are surfaced before conclusions.
Work it connects
Paid media operators and the campaign owner.

Possible setup. Through a scoped connection. On a schedule, with review.

A campaign owner requests a check through a separately scoped search-ad connection.A list of active keyword and exclusion conflicts, with the level where each rule applies.

Find exclusions that may block intended searches

Bring these each run
Authorized keyword inventory, negative lists, match rules and campaign intent.
The person decides
Your paid search specialist checks each conflict and decides whether any exclusion should change.
Keep the exceptions visible
Text-level conflicts are clues, not query-level proof; intentionally blocked searches remain excluded.
Work it connects
Paid search operators and account owners.

Possible setup. Through a scoped connection. On request.

New ad copy is ready for approval.A claim-by-claim check against approved evidence, with wording that needs correction or removal.

Check the facts inside the ad copy

Bring these each run
Ad drafts, current offer pages, evidence records and any applicable disclosures.
The person decides
Your campaign owner verifies the facts and obtains specialist review where required before launch.
Keep the exceptions visible
A claim on a website can still be outdated; factual support alone does not establish platform acceptance.
Work it connects
Paid media editors and evidence owners.

Possible setup. From approved files. When an agreed event happens.

Spend and creative performance

Bring a concrete choice to the next budget or creative review.

A separately scoped scheduled review receives updated campaign spending.A comparison of actual spend with the agreed campaign budget and timing, with causes to investigate.

See whether spending matches the plan

Bring these each run
Daily spend export, flight dates, approved budget curve and recorded campaign changes.
The person decides
Your budget owner decides whether to hold, pause or reallocate after checking the evidence.
Keep the exceptions visible
Partial days, reporting delays and intentionally uneven spending are distinguished from unexplained variance.
Work it connects
Paid media leads and budget approvers.

Possible setup. From an approved export. On a schedule, with review.

A campaign's reach or response pattern prompts a creative review.A comparison of frequency and response trends with the campaign's baseline, with options to test.

Check whether the creative needs a change

Bring these each run
Creative-level export, audience definitions, baseline window, campaign changes and current assets.
The person decides
Your paid media lead chooses whether to test new creative, review the audience or hold steady.
Keep the exceptions visible
Tracking changes, short runs and mixed audiences can mimic fatigue; a falling rate does not establish the cause.
Work it connects
Paid media and creative owners.

Possible setup. From an approved export. On request.

A campaign owner requests investigation through a separately scoped ad-account connection.A diagnosis brief comparing delivery limits, eligibility, bids, demand signals and recent changes.

Find why a campaign is not using its budget

Bring these each run
Authorized account data, budget plan, delivery status, search-share data where applicable and change history.
The person decides
Your paid media specialist checks the cause and the budget owner approves any settings or spend change.
Keep the exceptions visible
Missing diagnostics and channel-specific measurement limits stay visible; unused budget does not justify higher spend.
Work it connects
Paid media specialists and budget owners.

Possible setup. Through a scoped connection. On request.

Measurement and lead quality

Connect reported conversions with the evidence needed for acquisition decisions.

The team needs to reconcile advertising, analytics and lead or order totals.A reconciliation showing definitions, attribution windows, duplicate events and unmatched records.

Explain why campaign totals disagree

Bring these each run
Campaign and analytics exports, lead or order records, reporting dates and conversion definitions.
The person decides
Your acquisition lead agrees which measures to use and asks tracking owners to investigate unresolved differences.
Keep the exceptions visible
Attribution models do not prove causation; missing identity matches and delayed conversions remain gaps.
Work it connects
Campaign analysts, sales reporting and tracking owners.

Possible setup. From an approved export. On request.

An acquisition test reaches its planned review point.A readout of variant outcomes, uncertainty, sample limitations and the pre-agreed decision criteria.

Decide what the experiment actually established

Bring these each run
Experiment export, original hypothesis, assignment method, primary measure and guardrail results.
The person decides
Your experiment owner decides whether to adopt, continue or stop the change.
Keep the exceptions visible
Early stopping, uneven groups and multiple comparisons limit conclusions; a larger observed number is not automatically a winner.
Work it connects
Acquisition analysts and campaign or page owners.

Possible setup. From an approved export. When an agreed event happens.

Sales feedback or campaign results raise a lead-quality concern.A pattern review by source, page, location, device and timing, with cases to verify and possible measurement faults.

Investigate conversions that do not become useful leads

Bring these each run
Acquisition analytics export, lead outcomes, campaign scope, conversion definitions and sales feedback.
The person decides
Your acquisition lead chooses investigations and verifies findings with sales before changing targeting.
Keep the exceptions visible
Unusual behavior is not proof of fraud; measurement errors, sparse segments and mismatched records remain possible.
Work it connects
Acquisition analysts, sales development and tracking owners.

Possible setup. From an approved export. When an agreed event happens.

From “I prompt it”
to “it is ready to review.”

Start with a simple version of one job. Make the preparation more automatic as the inputs, rules and review process become reliable.

On request

Bring the files or exports. Run the preparation when you need it, and review what comes back.

First, agree the useful output.

On a schedule

Prepare the review at an agreed interval, with a clear owner for exceptions and missing inputs.

Next, establish access and a review queue.

When something happens

An agreed event starts the preparation. Duplicate records, failures and retries have somewhere to go.

Then, test the trigger and recovery.

The person still approves the payment, releases the work or sends the message. Scheduling and integrations are scoped to the job.

Already have a prompt
that gets you most of the way?

That is a useful starting point. Bring the prompt, an example result and the part you still have to chase or fix.

We can start by examining what you have: its inputs, the exceptions it misses and what would make it reliable enough to hand off.

Describe what you have built
How we build and review the work

Your way of doing the work, ready for the team.

Start with the checks your campaign manager makes, how you qualify an audience or the evidence behind a budget change. These illustrative workflows prepare acquisition decisions for the people who own them.

Fully Powered Studio captures the steps, exceptions and standards in your procedures and your people's experience. They become reusable instructions, templates and checks for the next run.

Capture what works with Fully Powered Studio

Start with the records you already have.

We build with invented campaigns and lead records. Your team tests approved real work in its own AI workspace while we observe without retaining customer records. Account connections, schedules, message sending and spending changes are scoped separately.

Begin with approved files and exports in your own AI workspace. Live connections and scheduled preparation can be scoped as the work becomes reliable.

Security and your informationWork that crosses systems

AI prepares. Your people decide.

Campaign owners approve audiences, copy and tests. Budget holders authorize spending; designated reviewers resolve policy questions, and analysts confirm what the measurements can support before the team acts.

Test ordinary work alongside missing records, conflicting information and unusual cases. A useful output shows what it checked and what it could not assess.

Evals, validation & verification

Build the capability you need next.

We can adapt suitable public methods for a first acquisition program, a campaign-check routine or clearer performance reporting. Brand strategy and general content belong with Marketing and content; buyer conversations and deal decisions belong with Sales.

We select reusable methods and templates, tailor them to your organization, guide first use and refine the package with your team.

Build what's missing

What is your
version of this?

One job is enough to start.

Describe what comes in, what you do now and what you wish would be ready without another prompt.

Prepare a discussion outline. Your answers stay in this browser tab. You can edit and copy the outline to bring to a conversation. Nothing is sent or saved.

Go straight to a fit call

One recurring job.
Or a connected department.

Start with one workflowFind a focused starting point in work you already do.Map your department against thisExplore connected workflows, ownership and implementation.

Existing sprints, scope and pricing are on Get started. Establishing a function? Explore building a new capability.

Which job would you like ready to review?

Bring a campaign brief, audience export or conflicting report, and the person who decides what gets sent, launched or funded.

Book a 30-minute fit call.