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Solutions/Functions/Advertising and lead generation/Digital marketing

AI workflows for digital marketing.

Marketing through websites, email and online channels, including ecommerce campaigns.

Who does this work

  • Digital marketing manager
  • Email marketing specialist
  • Ecommerce marketing manager

Updated 12 November 2026

Request this workflowBook a fit call
Examples of the workflows identified
  1. Plan a promotional text campaignIllustrative
  2. Refresh the abandoned-checkout email sequenceIllustrative
  3. Review stale promotion codesIllustrative

The workflows identified

Marked illustrative: an example of the work, identified, with no workflow template yet.

Plan a promotional text campaignGives marketing a text campaign outline with draft messages, eligible audience, frequency, opt-out path and open policy questions.Illustrative · not built yet
Refresh the abandoned-checkout email sequenceGives marketing draft emails and a sequence map with eligibility, product fields and offer checks for an online store's abandoned checkouts.Illustrative · not built yet
Review stale promotion codesGives marketing a list of expired, unused or duplicate discount codes with the campaigns that still depend on them.Illustrative · not built yet

Workflow templates

There is no workflow template for digital marketing yet: request one below and we build it with you.

Request this workflow

Tell us the digital marketing work you need and the team that does it, and we build the workflow with you from your own procedures.

Request this workflowStart your plan

Related reading

  • ArticleA workflow, an automation tool or an agent: what this piece of work needsAn automation tool moves data, an agent acts alone, a workflow carries your team’s judgment. One signed contract three ways, and five questions to choose.Read
  • ArticleWhat happens on a fit call, and what you leave withA 30-minute fit call is the first working session in your plan: your teams laid out, their repeated work marked, a named next step. No card needed.Read
  • ArticleYour current AI platform, specialist software or a built workflow: how to chooseCompare three routes for one client-status update: your AI platform as it comes, specialist software or a built workflow. Criteria and a checklist.Read
  • ArticleA plan before agents: decide what each team should do with AI firstPlan by team before you buy or build agents: about five workflows for each team, the work between teams, the roles that do it, one owner each and what to build first.Read

Where to go next

All of advertising and lead generationEvery area of the function, with workflow templates and examples.Map your team in the PlannerPut this work in your plan, with the roles that do it.

Other areas of advertising and lead generation

  • Advertising
  • Demand and lead generation

Advertising and lead generation workflow templates by industry

  • Marketing and advertising
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