Capabilities directory
Capabilities for marketing and content or people and HR
Results
52 capabilities, showing 49 to 52
Store facts file
The person who runs an online store builds the one file every other store capability reads first: what the store sells, the facts each product page should state, the statements it stands behind, buyers' questions, policies, roles and access. Nothing on the store is changed.
Store guide for AI shopping assistants
The person who runs an online store gets the plain-language guide a shopper's AI assistant reads about the store: what it sells, for whom, which product line suits which need, and where the policies are. Every line traces to the approved store facts file, and a person places it.
Training needs analysis
For one team, the HR lead or team manager gets what each role must be able to do, how many people can do it now, where the team falls short, and the training to arrange first, with who arranges it and by when. Counted by role, never a rating of a named person.
Website findability audit
An owner or marketer asking why the website is not found gets a plain report from saved copies of their own pages: what stops each page being reached, read or understood, the fixes in order, and the checks only a live look can settle. No ranking is promised.