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Solutions/Industries/Software technology/Online platforms and marketplaces

AI workflows for online platforms and marketplaces.

Businesses whose product is a website or app that people use directly, such as marketplaces, portals and consumer apps.

Who does this work

  • Chief executive
  • Head of growth
  • Head of operations

Updated 12 November 2026

Request this workflowBook a fit call
Examples of the workflows identified
  1. Investigate unusual product review patternsIllustrative
  2. Reconcile sales to payment settlements and depositsIllustrative
  3. Test whether a difference between two groups is realIllustrative

The workflows identified

Marked illustrative: an example of the work, identified, with no workflow template yet.

Investigate unusual product review patternsMarketplaces watch reviews of sellers and listings for clusters of repeated wording and sudden rating shifts that suggest paid or fake reviews.Illustrative · not built yet
Reconcile sales to payment settlements and depositsEach payout nets seller commissions, refunds and chargebacks, so finance matches every settlement back to orders and seller balances.Illustrative · not built yet
Test whether a difference between two groups is realProduct teams test changes on live traffic, so variant and control cohorts are compared for real differences before a change ships to every user.Illustrative · not built yet

Workflow templates

No workflow template is written for this kind of business yet: request one below and we build it with you.

Request this workflow

Tell us the work you need and the team that does it, and we build the workflow with you from your own procedures.

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Related reading

  • ArticleA workflow, an automation tool or an agent: what this piece of work needsAn automation tool moves data, an agent acts alone, a workflow carries your team’s judgment. One signed contract three ways, and five questions to choose.Read
  • ArticleWhat happens on a fit call, and what you leave withA 30-minute fit call is the first working session in your plan: your teams laid out, their repeated work marked, a named next step. No card needed.Read
  • ArticleYour current AI platform, specialist software or a built workflow: how to chooseCompare three routes for one client-status update: your AI platform as it comes, specialist software or a built workflow. Criteria and a checklist.Read
  • ArticleA plan before agents: decide what each team should do with AI firstPlan by team before you buy or build agents: about five workflows for each team, the work between teams, the roles that do it, one owner each and what to build first.Read

Where to go next

All of software technologyEvery area of the industry, with workflow templates and examples.Map your team in the PlannerPut this work in your plan, with the roles that do it.

Other kinds of business in this industry

  • Cybersecurity firms
  • Data and information providers
  • IT services and consulting
  • Network equipment and services companies
  • Software companies
  • Telecom providers
  • Wireless and mobile network companies
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