Workflows Directory
Marketing and content in software technology
Results
16 workflow templates
Ad to page check
When a campaign's landing page is ready for a prelaunch check, the acquisition owner gets a findings list that sets each ad beside the captured page: message, offer details, form and next step, on mobile and desktop. Page states nobody captured are marked unknown.
- Starts it
- Acquisition owner
- Brings
- export, notes
- Gets
- 4 outputs
Comparison claim check
A manager holding a claim such as "version B converts better" and two groups of numbers gets back the method used, the size of the difference, how uncertain it is, the assumptions checked, and plain wording for what the data does and does not support. The manager decides what to do.
- Starts it
- Analyst
- Brings
- export, notes, pasted text
- Gets
- 7 outputs
Competitor battlecard
Your salespeople get one page on one named competitor: where it is strong, where you are stronger and the proof, what to say when it comes up, and the questions to ask. Nothing about the competitor goes on the card without a dated source; anything unsupported is held back for the approver.
- Starts it
- Sales lead
- Brings
- export, notes, document
- Gets
- 8 outputs
Competitor profile from public pages
Your marketing lead gets a dated profile of a named competitor, built only from its public pages: what they say, sell and charge, kept apart from what that suggests and the questions it raises for you. Any figure no page states is marked unavailable, never estimated.
- Starts it
- Marketing lead
- Brings
- notes, document, pasted text
- Gets
- 4 outputs
Content plan
A marketing lead with a few hours a week gets a content plan built on the questions buyers really ask: one subject for each question worth answering, the formats those hours can carry, a ranked list of what to write next, and what is held or left out, each with its reason.
- Starts it
- Marketing lead
- Brings
- export, notes
- Gets
- 5 outputs
Copy edit with a change list
Hand over a page, an email or a brochure and get it back plainer and tighter, with no claim stronger than the statements you can support and a change list that shows every edit, its reason and any meaning it moved. You approve each change before the copy is used.
- Starts it
- Marketing coordinator
- Brings
- export, notes, pasted text
- Gets
- 6 outputs
Creative test evidence review
When a batch of ad creative is ready for review, the creative strategist and media lead get an evidence table by creative, angle, format and hook, with tentative learning and next-test options. No winner or loser is named, and thin evidence is held back.
- Starts it
- Creative strategist
- Brings
- export, notes
- Gets
- 6 outputs
Customer case study
With a customer who has agreed to help, prepare the interview, then turn their words and the figures they supply into a case study in a short and a long version. Every quotation and number is listed for the customer to approve in writing, and nothing is published or named before they do.
- Starts it
- Marketer
- Brings
- export, notes, document, pasted text
- Gets
- 5 outputs
Customer interview synthesis
Turn a stack of customer call notes into the answer to one question, in your customers’ own words. Every quotation is cited to the note it came from, every theme shows its confidence and the evidence against it, and nothing is claimed that the notes do not say.
- Starts it
- Founder
- Brings
- notes
- Gets
- 5 outputs
Email sequence drafting
People who asked to hear from you get emails worth opening: a welcome, a nurture sequence or a new customer's onboarding, drafted in your voice, each email with one job and one ask, every claim traced to your own facts, and a clear end. You read, load and send them yourself.
- Starts it
- Marketer
- Brings
- notes, document
- Gets
- 4 outputs
Event plan
Whoever owns one event, a talk, a dinner, a webinar or a stand, gets one plan: the goal and target, who should be in the room, every step before, on and after the day with a date and an owner, and how each conversation is followed up. Nothing is booked, paid or sent by the assistant.
- Starts it
- Owner
- Brings
- export, notes, document
- Gets
- 6 outputs
Help article from a resolved issue
Turn every answer your team works out once into an article the next customer finds on their own. Hand over a resolved ticket and your list of articles; get back a draft in your customers' words, with their details removed and every step traced to the ticket. Your knowledge-base owner decides what goes live.
- Starts it
- Support agent
- Brings
- export, notes, document, pasted text
- Gets
- 6 outputs
Launch checklist
Whoever owns a launch date gets one dated checklist for the weeks before, the day itself and the weeks after, with an owner on every line. Each announcement is written out so the approver sees exactly what goes out, to whom and from where before saying go. Nothing is announced by the assistant.
- Starts it
- Owner
- Brings
- export, notes
- Gets
- 6 outputs
Lead magnet plan
A marketer or owner gets the plan for one free resource built on a question buyers really ask: who it is for, what it promises and delivers, a format the team can make in the hours it has, the outline section by section, and whether it needs a form at all.
- Starts it
- Marketing lead
- Brings
- export, notes, document
- Gets
- 7 outputs
Ninety-day marketing plan
An owner or first marketing hire gets the next ninety days of marketing on one plan: the stage the business is really in, the moves that fit it, who owns each one, the money and hours they use, and what is deliberately left undone. Every count comes from your own records, and no budget is invented.
- Starts it
- Owner
- Brings
- export, notes, pasted text
- Gets
- 1 output
Press pitch preparation
An owner or marketer with one story to offer gets the outlets and writers it genuinely fits, each backed by a piece they recently published, and a short pitch draft for each. Every claim in a draft comes from facts you supply. Drafts only: a person decides and sends.
- Starts it
- Owner
- Brings
- notes, pasted text
- Gets
- 5 outputs