Capabilities directory

Find your team’s next superpower.

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27 capabilities, showing 1 to 24

  • Affiliate onboarding

    A programme owner brings a new affiliate or creator in: the code and link the store gave are checked against the programme rules and a test at checkout, then a welcome pack and a dated first-weeks checklist are prepared. A person sends, creates and pays.

    • Marketing and content (filtered by)
    • E-commerce and retail (filtered by)
    • Consumer brands
  • AI visibility audit for an online store

    A store owner or marketer gets a dated audit of how the store reads to AI assistants and shopping agents, from its own saved public pages: eighteen fixed checks with evidence, a fix list in priority order, and a record of what the assistants actually said. Nothing on the store is changed.

  • Carrier performance review

    The shipping lead gets a lane-by-lane comparison of carriers from the delivery export and the freight charges: on-time delivery, damage, tracking gaps and cost, each with the shipments behind it. A person decides whether to raise issues or change carrier.

  • Category sourcing plan

    For the buyer or operations lead who owns one spend category, such as packaging or IT hardware: its spend and suppliers on one page, where it sits on a supply-risk and spend matrix, the value levers the evidence supports, and a dated sourcing plan. A person chooses the approach.

    • Procurement and suppliers (filtered by)
    • E-commerce and retail (filtered by)
    • Consumer brands
  • Comparison claim check

    A manager holding a claim such as "version B converts better" and two groups of numbers gets back the method used, the size of the difference, how uncertain it is, the assumptions checked, and plain wording for what the data does and does not support. The manager decides what to do.

  • Competitor profile from public pages

    Your marketing lead gets a dated profile of a named competitor, built only from its public pages: what they say, sell and charge, kept apart from what that suggests and the questions it raises for you. Any figure no page states is marked unavailable, never estimated.

    • Marketing and content (filtered by)
    • E-commerce and retail (filtered by)
    • Growth & scaling
  • Creator campaign performance report

    When a creator campaign closes, the marketing lead gets one report built from the store's own orders: what each creator brought in and cost, every creator ranked under a metric set beforehand, and a proposed next step for each. Every number is labelled measured, supplied or estimated.

    • Marketing and content (filtered by)
    • E-commerce and retail (filtered by)
    • Consumer brands
  • Creator campaign plan

    Before a creator campaign starts, the marketing lead gets one plan: the goal, each creator's deal and deliverables, a base and a conservative budget checked against the budget supplied, the dates, the set-up before launch and the decisions. A person approves the spend.

    • Marketing and content (filtered by)
    • E-commerce and retail (filtered by)
    • Consumer brands
  • Creator commission statement

    Each month, the finance lead gets a draft statement of what every creator has earned, worked from the store's orders export: commission under the programme's rules, flat fees, amounts carried under the minimum, and a payout list. A person approves it; finance pays.

  • Creator content reuse plan

    A brand marketer sees which published creator posts may be reused on which of the brand's channels, read only from the usage rights they supply, with every placement ending before the rights do. Where the rights are silent or unclear, the question goes to whoever reviews contracts.

    • Marketing and content (filtered by)
    • E-commerce and retail (filtered by)
    • Consumer brands
  • Creator discovery longlist

    Before anyone scores or contacts a creator, the brand marketer gets a dated longlist from public pages and the names the team supplied: where each creator posts, how they were found, where their follower count came from, whether they already talk about your category, and why they are on the list.

    • Marketing and content (filtered by)
    • E-commerce and retail (filtered by)
    • Consumer brands
  • Creator outreach drafting

    A brand marketer gets a first message and three follow-ups for each chosen creator, written for the way that creator can be reached, opening on something they made and stating only the brand's standard offer. A person reads every message and sends it from the brand's own account.

    • Marketing and content (filtered by)
    • E-commerce and retail (filtered by)
    • Consumer brands
  • Creator programme setup

    A brand owner or marketing lead writes the rules for working with creators once, in one file: products and cleared statements, platforms, how creators are paid with the arithmetic behind it, codes, payouts, disclosure, brand safety and roles. Every line is the owner's ruling, marked with its source.

    • Marketing and content (filtered by)
    • E-commerce and retail (filtered by)
    • Consumer brands
  • Creator publication tracking

    A brand marketer sees, creator by creator, what was agreed against what actually went live: each post checked for its disclosure, code, link and approved version, dated checks that it is still up, and every gap set out as a fix to ask for or a decision to make. A person sends every message.

    • Marketing and content (filtered by)
    • E-commerce and retail (filtered by)
    • Consumer brands
  • Creator roster

    The programme owner keeps one record of every creator the brand works with: where each relationship stands, what each creator still owes the brand, what the brand still owes each creator, and when rights and exclusivity end. It is built from the files the owner supplies; nothing is sent or paid.

    • Marketing and content (filtered by)
    • E-commerce and retail (filtered by)
    • Consumer brands
  • Email sequence drafting

    People who asked to hear from you get emails worth opening: a welcome, a nurture sequence or a new customer's onboarding, drafted in your voice, each email with one job and one ask, every claim traced to your own facts, and a clear end. You read, load and send them yourself.

    • Marketing and content (filtered by)
    • E-commerce and retail (filtered by)
    • Growth & scaling
  • Help article from a resolved issue

    Turn every answer your team works out once into an article the next customer finds on their own. Hand over a resolved ticket and your list of articles; get back a draft in your customers' words, with their details removed and every step traced to the ticket. Your knowledge-base owner decides what goes live.

  • Launch checklist

    Whoever owns a launch date gets one dated checklist for the weeks before, the day itself and the weeks after, with an owner on every line. Each announcement is written out so the approver sees exactly what goes out, to whom and from where before saying go. Nothing is announced by the assistant.

    • Marketing and content (filtered by)
    • E-commerce and retail (filtered by)
    • Consumer brands
  • Order size comparison

    When a supplier offers a bigger discounted order, the inventory planner gets each quantity costed the same way: yearly cost, cash tied up, months of cover and storage fit. The planner chooses the quantity; nothing is ordered.

  • Product-page facts gap review

    Product by product, your merchandiser sees what a shopper's AI assistant needs from each page and does not get: facts the description leaves out, images with no alt text, buyer questions left unanswered. Each gap comes with a sourced draft to fill it, waiting for the owner's approval.

    • Marketing and content (filtered by)
    • E-commerce and retail (filtered by)
    • Consumer brands
  • Store facts file

    The person who runs an online store builds the one file every other store capability reads first: what the store sells, the facts each product page should state, the statements it stands behind, buyers' questions, policies, roles and access. Nothing on the store is changed.

    • Marketing and content (filtered by)
    • E-commerce and retail (filtered by)
    • Consumer brands
  • Store guide for AI shopping assistants

    The person who runs an online store gets the plain-language guide a shopper's AI assistant reads about the store: what it sells, for whom, which product line suits which need, and where the policies are. Every line traces to the approved store facts file, and a person places it.

    • Marketing and content (filtered by)
    • E-commerce and retail (filtered by)
    • Consumer brands
  • Supplier bill review and payment-run preparation

    Before each payment run, the person who approves it gets one sheet: every supplier bill checked against its purchase order and what was received, duplicates and changed bank details stopped, credits shown, and a proposed run with its total. Nothing is paid until a person approves.

  • Supplier delivery date check

    The purchasing or operations person gets one comparison from the open purchase orders and the supplier replies: promised and revised dates side by side, the orders each change puts at risk, and the follow-ups still unanswered. No supplier is contacted.