Capabilities directory
Find your team’s next superpower.
- Function: Advertising and lead generation
- Function: Marketing and content
- Business situation: Established businesses
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Results
20 capabilities
AI visibility audit for an online store
A store owner or marketer gets a dated audit of how the store reads to AI assistants and shopping agents, from its own saved public pages: eighteen fixed checks with evidence, a fix list in priority order, and a record of what the assistants actually said. Nothing on the store is changed.
Campaign audience check
When an audience export is ready for review, the campaign owner gets it segmented with reconciled counts, the exclusions applied and the records whose contact status needs checking, with conflicts, stale records and duplicates kept visible.
Campaign claim evidence register
An account lead gets a register that pairs each draft campaign claim with the evidence the client supplied, its source date, proposed qualified wording and the approvals still missing. Unsupported or stale claims are blocked; only approved wording is released.
Comparison claim check
A manager holding a claim such as "version B converts better" and two groups of numbers gets back the method used, the size of the difference, how uncertain it is, the assumptions checked, and plain wording for what the data does and does not support. The manager decides what to do.
Copy edit with a change list
Hand over a page, an email or a brochure and get it back plainer and tighter, with no claim stronger than the statements you can support and a change list that shows every edit, its reason and any meaning it moved. You approve each change before the copy is used.
Creative fatigue review
When a campaign's reach or response pattern prompts a creative review, the paid media lead gets frequency and response set against the campaign's own baseline, by creative and audience, with other explanations marked and options to test.
Creative test evidence review
When a batch of ad creative is ready for review, the creative strategist and media lead get an evidence table by creative, angle, format and hook, with tentative learning and next-test options. No winner or loser is named, and thin evidence is held back.
Donor thank-you drafts
Donor services staff get one draft thank-you for each new gift, written from the confirmed gift details, the donor's communication preferences and the organization's approved program language. A person checks and sends every message; nothing asks for another gift.
Help article from a resolved issue
Turn every answer your team works out once into an article the next customer finds on their own. Hand over a resolved ticket and your list of articles; get back a draft in your customers' words, with their details removed and every step traced to the ticket. Your knowledge-base owner decides what goes live.
Lead quality pattern review
When sales feedback or results raise a lead-quality concern, the acquisition lead gets a review of leads and their outcomes by source, page, location, device and timing, with cases to verify with sales and possible measurement faults listed.
Newsletter roundup draft
The newsletter editor hands over the stories picked for this send and gets a draft digest grouped by beat, with a short summary, source line and link for each approved story. Duplicates, corrected stories and incomplete sources are flagged for the editor, who approves any send.
Project experience sheet
For one finished project and one proposal, turn the firm's approved project records into a one-page experience sheet: the firm's role, the scope it performed, partners' work kept apart, and the record behind each line. Names, images and permissions still to confirm are listed for sign-off.
Public guest review reply
Answer an online guest review without exposing the guest's stay. Hand over the review and the service actions you have confirmed, and get a short public reply plus separate private notes, each statement tied to its source. The guest relations manager checks and approves.
Reader correction request brief
When a reader disputes a fact or reports a missing credit, the editor gets one internal note: the request, the published passage, the evidence supplied and the questions only an editor can answer. A draft acknowledgement waits for the audience lead's approval.
Recorded sessions into articles
A coach, trainer or consultant hands over transcripts of recent sessions and gets back article drafts in their own words: the subjects they actually taught, their key lines quoted word for word, no participant named, and a review sheet of what to check before publishing.
Referral programme design
Turn the recommendations your work already earns into a habit: when to ask, who on your own list to ask first and for what, what you give back, the words for each ask and the note an introducer forwards, and how every introduction is recorded. You send each message yourself.
Sponsor delivery record
When a sponsored run ends, the partnerships lead gets a register of each placement in the signed scope beside the publication record, metrics and invoices. Gaps, changed dates and incomparable metrics stay visible; billing questions go to finance.
Store facts file
The person who runs an online store builds the one file every other store capability reads first: what the store sells, the facts each product page should state, the statements it stands behind, buyers' questions, policies, roles and access. Nothing on the store is changed.
Store guide for AI shopping assistants
The person who runs an online store gets the plain-language guide a shopper's AI assistant reads about the store: what it sells, for whom, which product line suits which need, and where the policies are. Every line traces to the approved store facts file, and a person places it.
Website findability audit
An owner or marketer asking why the website is not found gets a plain report from saved copies of their own pages: what stops each page being reached, read or understood, the fixes in order, and the checks only a live look can settle. No ranking is promised.