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Solutions/Functions/Sales/Business development and partnerships

AI workflows for business development and partnerships.

Opening new markets and relationships: partners, channels and strategic accounts.

Who does this work

  • Business development manager
  • Partnerships manager
  • Channel manager

3 workflow templates ready to adapt, and 6 workflows identified.

Updated 12 November 2026

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Examples of the workflows identified
  1. Reconcile sponsor deliverables at the end of a run
  2. Review a prospective channel partner's fit
  3. Turn a meeting into a follow-up
  4. Draft a partnership proposalIllustrative
  5. Prepare a new market entry briefIllustrative

The workflows identified

Marked illustrative: an example of the work, identified, with no workflow template yet.

Reconcile sponsor deliverables at the end of a runGives the partnerships lead a register of each contracted placement against publication records, metrics and invoices, with gaps and billing questions.Workflow templateReview a prospective channel partner's fitGives the founder or head of partnerships evidence the partner brings its own customers, the partner type that fits, the economics and a ninety-day plan.Workflow templateTurn a meeting into a follow-upGives the person who held the meeting a recap draft with agreed next steps, promises by both sides and open questions.Workflow template
Draft a partnership proposalDrafts a proposal to a prospective partner setting out the shared customers, what each side brings, how the partnership would work and the terms to discuss.Illustrative · not built yet
Prepare a new market entry briefGathers a target market's size, buyers, competitors, channels and entry requirements from supplied sources, with the questions to answer before committing.Illustrative · not built yet
Prepare the partner performance reviewSummarizes each partner's referrals, pipeline, revenue and commitments met for the period, with the partners to invest in and the ones going quiet.Illustrative · not built yet

Workflow templates

Channel partner fit reviewWhen a referral, reseller or alliance partner approaches, the founder or head of partnerships gets one review: evidence the partner brings customers of its own, the type that evidence supports, a ninety-day plan with signs to go on or stop, and the commission range that still beats selling direct. A person decides.Workflow templateReferral source follow-upThe day after a partner meets someone who sends the firm work, they have a follow-up draft and a list of every promise made at the table, by both sides. The draft uses only approved materials and nothing said in confidence; the partner checks it, chooses the next step and sends it.Workflow templateSponsor delivery recordWhen a sponsored run ends, the partnerships lead gets a register of each placement in the signed scope beside the publication record, metrics and invoices. Gaps, changed dates and incomparable metrics stay visible; billing questions go to finance.Workflow template

Request this workflow

Tell us the business development and partnerships work you need and the team that does it, and we build the workflow with you from your own procedures.

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Reading for sales

  • ArticleAn AI acceptance test for a client onboarding handoffA worked rubric for one client onboarding handoff: completeness, factual support, correct recipient and next action, with expected results.Read
  • ArticleWhat a fully powered sales team has ready before the next buyer conversationA sales team that answers an RFP in minutes, not weeks: a worked example of the account brief, evidence checklist, open questions and review.Read
  • ArticleWhat is an AI workflow worth? Measure it from your own baselineA one-page baseline worksheet for an AI workflow: elapsed time, hands-on effort, review, rework, quality and adoption, before and at target.Read
  • ArticleAn AI org chart should show the work between teamsPlan AI by role and by the work between teams: one client-onboarding record, three team views, every handoff and human decision marked.Read

Where to go next

All of salesEvery area of the function, with workflow templates and examples.Map your team in the PlannerPut this work in your plan, with the roles that do it.

Other areas of sales

  • Deal management
  • Proposals and bids
  • Prospecting
  • Sales and revenue operations
  • Sales enablement and coaching
  • Sales engineering

Sales workflow templates by industry

  • Software technology
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