AI workflows for sales enablement and coaching.

Giving sellers what they need to win: call coaching, objection answers and battlecards against the alternatives.

Who does this work

  • Sales enablement manager
  • Sales coach
  • Competitive intelligence analyst

3 workflow templates ready to adapt, and 3 workflows identified.

Updated

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Examples of the workflows identified
  1. Prepare answers to buyer objections
  2. Score a sales call for coaching
  3. Write a competitor battlecard

The workflows identified

Prepare answers to buyer objectionsGives the seller an answer to each expected objection with its proof and honest limit, plus a one-page leave-behind.Workflow templateScore a sales call for coachingGives the sales lead a scorecard against the team's criteria, grounded in what was actually said, with one focus for the next call.Workflow templateWrite a competitor battlecardGives salespeople one sourced page on one competitor: where it is strong, where the company is stronger, what to say and questions to ask.Workflow template

Workflow templates

Competitor battlecardYour salespeople get one page on one named competitor: where it is strong, where you are stronger and the proof, what to say when it comes up, and the questions to ask. Nothing about the competitor goes on the card without a dated source; anything unsupported is held back for the approver.Workflow templateObjection answers and sales one-pagerWalk into the call with an answer for every objection you expect, each with its honest limit and the proof behind it, and one page to leave behind. Everything is built from the facts you supply, so nothing on the page is a claim you cannot stand behind.Workflow templateSales call scorecardAfter a sales call, your sales lead sees how it went against your team's own criteria, each point backed by the words actually said, where the call left the deal, and one focus for the next call. It reviews a call, never a person, and gives no score for anyone's file.Workflow template

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Where to go next

All of sales and revenue operationsThe broader area this belongs to, with its workflows.All of salesEvery area of the function, with workflow templates and examples.Map your team in the PlannerPut this work in your plan, with the roles that do it.

Other areas of sales

Sales workflow templates by industry