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Solutions/Functions/Sales/Prospecting

AI workflows for prospecting.

Finding and qualifying new potential customers and booking first conversations.

Who does this work

  • Sales development representative
  • Business development representative
  • Outbound sales representative

2 workflow templates ready to adapt, and 6 workflows identified.

Updated 12 November 2026

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Examples of the workflows identified
  1. Build a graded target account list
  2. Draft a cold outreach sequence
  3. Check place availability for an early-years inquiryIllustrative
  4. Draft the reply to a prospect's messageIllustrative
  5. Find timely reasons to contact an accountIllustrative

The workflows identified

Marked illustrative: an example of the work, identified, with no workflow template yet.

Build a graded target account listGives sellers the firms and roles worth approaching next, each graded against the company's own criteria with a sourced reason.Workflow templateDraft a cold outreach sequenceGives the seller a first note and follow-ups around one relevant offer, each prospect line traced to a dated fact, with stop conditions.Workflow template
Check place availability for an early-years inquiryGives the enrollment team a brief of the requested age band, days and start window against confirmed or unknown openings.Illustrative · not built yet
Draft the reply to a prospect's messageGives the seller or admissions team a summary of the prospect's message, the next action and a reply draft grounded in approved information.Illustrative · not built yet
Find timely reasons to contact an accountGives sellers a dated shortlist of requests, hiring changes or supplier-switching signals, each linked to its evidence.Illustrative · not built yet
Qualify an inbound inquiryGives the seller a brief separating confirmed need, authority, budget and timing from the questions still to ask.Illustrative · not built yet

Workflow templates

Cold outreach sequence draftingYour outreach reads like you wrote it on your best day: a first note and its follow-ups, drafted in your own voice, where every line about the prospect traces to a dated fact and every line about your company traces to facts you supplied. You read it, edit it and send it yourself.Workflow templateProspect list by role and firm typeBefore anyone writes a first note, you know which kinds of firm and which roles in them deserve your next conversations. Every firm is tested against your own criteria first and carries a sourced reason, a grade and the questions only a conversation can answer. Nobody is contacted.Workflow template

Request this workflow

Tell us the prospecting work you need and the team that does it, and we build the workflow with you from your own procedures.

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Reading for sales

  • ArticleAn AI acceptance test for a client onboarding handoffA worked rubric for one client onboarding handoff: completeness, factual support, correct recipient and next action, with expected results.Read
  • ArticleWhat a fully powered sales team has ready before the next buyer conversationA sales team that answers an RFP in minutes, not weeks: a worked example of the account brief, evidence checklist, open questions and review.Read
  • ArticleWhat is an AI workflow worth? Measure it from your own baselineA one-page baseline worksheet for an AI workflow: elapsed time, hands-on effort, review, rework, quality and adoption, before and at target.Read
  • ArticleAn AI org chart should show the work between teamsPlan AI by role and by the work between teams: one client-onboarding record, three team views, every handoff and human decision marked.Read

Where to go next

All of salesEvery area of the function, with workflow templates and examples.Map your team in the PlannerPut this work in your plan, with the roles that do it.

Other areas of sales

  • Business development and partnerships
  • Deal management
  • Proposals and bids
  • Sales and revenue operations
  • Sales enablement and coaching
  • Sales engineering

Sales workflow templates by industry

  • Software technology
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