AI workflows for product discovery.

Finding out what customers need and what the business is assuming, and turning ideas and evidence into a brief worth building.

Who does this work

  • Product manager
  • Product researcher
  • Product designer

1 workflow template ready to adapt, and 4 workflows identified.

Updated

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Examples of the workflows identified
  1. Map the assumptions a plan or business model depends on
  2. Review the product metricsIllustrative
  3. Synthesize research and feedback into themes for a decisionIllustrative
  4. Turn a product idea into a concrete briefIllustrative

The workflows identified

Marked illustrative: an example of the work, identified, with no workflow template yet.

Map the assumptions a plan or business model depends onA ranked map of the beliefs a plan or business model rests on, each marked evidenced or assumed, with the evidence for and against and the cheapest test for each.Workflow template
Review the product metricsA product scorecard with segment changes, context and decision questions.Illustrative · not built yet
Synthesize research and feedback into themes for a decisionA decision brief of themes, contradictions and quieter or minority views from interviews, feedback or consultation responses, each linked to its source, for a product, program or planning decision.Illustrative · not built yet
Turn a product idea into a concrete briefA brief naming the customer problem, audience, current workaround, essential features, assumptions and success measures.Illustrative · not built yet

Workflow templates

Assumption mapFor a product owner whose plan rests on beliefs nobody has tested: each belief is written down, set against the evidence you hold, ranked by what it would do to the plan, and given a cheap test to choose from. You decide what to test; no evidence is invented.Workflow template

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Where to go next

All of product managementEvery area of the function, with workflow templates and examples.Map your team in the PlannerPut this work in your plan, with the roles that do it.

Other areas of product management