AI workflows for brand.

Defining and protecting how the company presents itself: positioning, voice, visual identity and consistency.

Who does this work

  • Brand manager
  • Brand director
  • Creative lead

1 workflow template ready to adapt, and 4 workflows identified.

Updated

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Examples of the workflows identified
  1. Run a brand strategy workshop
  2. Inventory the brand materials in circulationIllustrative
  3. Review marketing materials for message driftIllustrative
  4. Write a practical brand voice guideIllustrative

The workflows identified

Marked illustrative: an example of the work, identified, with no workflow template yet.

Run a brand strategy workshopA brand strategy with purpose, audience, positioning and voice chosen by the owner from drafted options, plus a validation kit.Workflow template
Inventory the brand materials in circulationAn inventory of guides, decks and templates with likely current sources, conflicts and missing owners.Illustrative · not built yet
Review marketing materials for message driftA comparison of dated materials against the approved message, showing changed claims and mismatched terms.Illustrative · not built yet
Write a practical brand voice guideA voice guide with writing examples, tone choices, terminology and open conflicts.Illustrative · not built yet

Workflow templates

Brand strategy workshopGive your company one answer to why it exists, who it is for and how it sounds. Over about three hours (a planning figure, not yet timed), the owner makes the six choices that define the brand from options an AI assistant drafts, signs off the rest, and leaves with the tests that check it with real buyers.Workflow template

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Where to go next

All of marketing and contentEvery area of the function, with workflow templates and examples.Map your team in the PlannerPut this work in your plan, with the roles that do it.

Other areas of marketing and content

Marketing and content workflow templates by industry