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Solutions/Functions/Marketing and content/Search and SEO

AI workflows for search and SEO.

Being found in search: keyword research, page improvements, technical fixes and search reporting.

Who does this work

  • SEO manager
  • SEO specialist
  • Search marketing analyst

4 workflow templates ready to adapt, and 6 workflows identified.

Updated 12 November 2026

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Examples of the workflows identified
  1. Audit how an online store reads to AI assistants
  2. Audit why a website is not found
  3. Fill the fact gaps on product pages
  4. Write the store guide for AI shopping assistants
  5. Prioritize search topics from keyword dataIllustrative

The workflows identified

Marked illustrative: an example of the work, identified, with no workflow template yet.

Audit how an online store reads to AI assistantsA dated audit from saved store pages with fixed checks, evidence, a prioritized fix list and what assistants said.Workflow templateAudit why a website is not foundA prioritized findings list of what stops pages being crawled, indexed or understood, with evidence and checks still needed.Workflow templateFill the fact gaps on product pagesA product-by-product gap table of missing facts, alt text and unanswered buyer questions, with sourced drafts for approval.Workflow templateWrite the store guide for AI shopping assistantsA plain-language guide for shopping assistants on what the store sells, for whom and where its policies are, traced to the store facts file.Workflow template
Prioritize search topics from keyword dataA topic map grouping queries by intent with demand measures, existing coverage and proposed page briefs.Illustrative · not built yet
Review how the brand appears in AI answersA dated sample of AI answers showing brand mentions, citations, competing sources and questions to investigate.Illustrative · not built yet

Workflow templates

AI visibility audit for an online storeA store owner or marketer gets a dated audit of how the store reads to AI assistants and shopping agents, from its own saved public pages: eighteen fixed checks with evidence, a fix list in priority order, and a record of what the assistants actually said. Nothing on the store is changed.Workflow templateProduct-page facts gap reviewProduct by product, your merchandiser sees what a shopper's AI assistant needs from each page and does not get: facts the description leaves out, images with no alt text, buyer questions left unanswered. Each gap comes with a sourced draft to fill it, waiting for the owner's approval.Workflow templateStore guide for AI shopping assistantsThe person who runs an online store gets the plain-language guide a shopper's AI assistant reads about the store: what it sells, for whom, which product line suits which need, and where the policies are. Every line traces to the approved store facts file, and a person places it.Workflow templateWebsite findability auditAn owner or marketer asking why the website is not found gets a plain report from saved copies of their own pages: what stops each page being reached, read or understood, the fixes in order, and the checks only a live look can settle. No ranking is promised.Workflow template

Request this workflow

Tell us the search and SEO work you need and the team that does it, and we build the workflow with you from your own procedures.

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Reading for marketing and content

  • ArticlePlugins vs SKILL.md files: what should your team use?Choose a standalone skill or a plugin for your team's workflows. Understand supporting files, installation, distribution and maintenance through Claude examples.Read
  • ArticleAn AI org chart should show the work between teamsPlan AI by role and by the work between teams: one client-onboarding record, three team views, every handoff and human decision marked.Read
  • GuideProgrammatic AI workflows: your procedures, built to runA business guide to programmatic AI workflows: five patterns, examples across nine departments, security, testing and where to start with your existing AI.Read

Where to go next

All of marketing and contentEvery area of the function, with workflow templates and examples.Map your team in the PlannerPut this work in your plan, with the roles that do it.

Other areas of marketing and content

  • Brand
  • Communications and PR
  • Content marketing
  • Editorial and publishing
  • Email and text marketing
  • Events
  • Influencer and affiliate marketing
  • Marketing operations
  • Online stores and product listings
  • Product marketing
  • Social media

Marketing and content workflow templates by industry

  • E-commerce and retail
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