AI workflows for content marketing.

Planning and producing articles, guides and other content that brings in and educates buyers.

Who does this work

  • Content manager
  • Content strategist
  • Content writer

7 workflow templates ready to adapt, and 10 workflows identified.

Updated

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Examples of the workflows identified
  1. Draft an article from approved source material
  2. Draft product and listing descriptions from approved facts
  3. Edit copy with a change list
  4. Plan a downloadable resource that earns contact details
  5. Plan the content from the questions buyers ask

The workflows identified

Marked illustrative: an example of the work, identified, with no workflow template yet.

Draft an article from approved source materialArticle drafts built from an approved brief, notes or session transcripts, in the author's voice, with a review sheet.Workflow templateDraft product and listing descriptions from approved factsChannel-ready descriptions and fields in which every statement traces to a source record, with missing facts and conflicts flagged.Workflow templateEdit copy with a change listTighter copy with no claim beyond the evidence, and a list of every edit with its reason for approval.Workflow templatePlan a downloadable resource that earns contact detailsGives marketing a brief for one practical resource, its audience, the landing-page promise and the follow-up path.Workflow templatePlan the content from the questions buyers askA content plan of subjects tied to real buyer questions, the formats the team can produce, and a ranked backlog.Workflow template
Adapt an approved piece into other formatsDraft social posts, newsletter text and short-video outlines that keep the original's evidence and qualifications.Illustrative · not built yet
Brief the team on recurring audience questionsA dated brief of repeated questions, new concerns and content opportunities from conversation and community exports.Illustrative · not built yet
Build the content calendar around the business calendarA calendar linking each story to channels, assets, production deadlines and approval owners, timed to the organization's own events.Illustrative · not built yet
Decide whether to refresh or retire a pageA page review comparing purpose, search performance and overlapping content, with upkeep options.Illustrative · not built yet
Translate an article for another marketA translation draft that keeps meaning, evidence and structure, with terminology and locale questions.Illustrative · not built yet

Workflow templates

Content planA marketing lead with a few hours a week gets a content plan built on the questions buyers really ask: one subject for each question worth answering, the formats those hours can carry, a ranked list of what to write next, and what is held or left out, each with its reason.Workflow templateCopy edit with a change listHand over a page, an email or a brochure and get it back plainer and tighter, with no claim stronger than the statements you can support and a change list that shows every edit, its reason and any meaning it moved. You approve each change before the copy is used.Workflow templateCustomer case studyWith a customer who has agreed to help, prepare the interview, then turn their words and the figures they supply into a case study in a short and a long version. Every quotation and number is listed for the customer to approve in writing, and nothing is published or named before they do.Workflow templateLead magnet planA marketer or owner gets the plan for one free resource built on a question buyers really ask: who it is for, what it promises and delivers, a format the team can make in the hours it has, the outline section by section, and whether it needs a form at all.Workflow templateListing copy fact checkThe listing agent or marketing lead gets draft listing copy in which every statement is tied to the property sheet, a measurement or a photo, with unsupported descriptions marked and kept out. The listing broker approves; the designated reviewer checks advertising requirements.Workflow templateProject experience sheetFor one finished project and one proposal, turn the firm's approved project records into a one-page experience sheet: the firm's role, the scope it performed, partners' work kept apart, and the record behind each line. Names, images and permissions still to confirm are listed for sign-off.Workflow templateRecorded sessions into articlesA coach, trainer or consultant hands over transcripts of recent sessions and gets back article drafts in their own words: the subjects they actually taught, their key lines quoted word for word, no participant named, and a review sheet of what to check before publishing.Workflow template

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Where to go next

All of marketing and contentEvery area of the function, with workflow templates and examples.Map your team in the PlannerPut this work in your plan, with the roles that do it.

Other areas of marketing and content

Marketing and content workflow templates by industry