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Solutions/Functions/Marketing and content/Social media

AI workflows for social media.

Running the company's social channels: posting calendars, community replies and social reporting.

Who does this work

  • Social media manager
  • Community manager
  • Social media coordinator

Updated 12 November 2026

Request this workflowBook a fit call
Examples of the workflows identified
  1. Review brand mentions and conversationsIllustrative
  2. Prepare the response to a negative social media surgeIllustrative
  3. Prepare the social media reportIllustrative

The workflows identified

Marked illustrative: an example of the work, identified, with no workflow template yet.

Review brand mentions and conversationsA dated digest separating customer questions, category talk, competitor references and irrelevant mentions.Illustrative · not built yet
Prepare the response to a negative social media surgeGathers the posts driving a surge in negative mentions, what is confirmed, the facts and approved statements available, and drafts holding replies for approval.Illustrative · not built yet
Prepare the social media reportSummarizes each channel's reach, engagement, follower change and best and worst posts for the period, with what to try next.Illustrative · not built yet

Workflow templates

There is no workflow template for social media yet: request one below and we build it with you.

Request this workflow

Tell us the social media work you need and the team that does it, and we build the workflow with you from your own procedures.

Request this workflowStart your plan

Reading for marketing and content

  • ArticlePlugins vs SKILL.md files: what should your team use?Choose a standalone skill or a plugin for your team's workflows. Understand supporting files, installation, distribution and maintenance through Claude examples.Read
  • ArticleAn AI org chart should show the work between teamsPlan AI by role and by the work between teams: one client-onboarding record, three team views, every handoff and human decision marked.Read
  • GuideProgrammatic AI workflows: your procedures, built to runA business guide to programmatic AI workflows: five patterns, examples across nine departments, security, testing and where to start with your existing AI.Read

Where to go next

All of marketing and contentEvery area of the function, with workflow templates and examples.Map your team in the PlannerPut this work in your plan, with the roles that do it.

Other areas of marketing and content

  • Brand
  • Communications and PR
  • Content marketing
  • Editorial and publishing
  • Email and text marketing
  • Events
  • Influencer and affiliate marketing
  • Marketing operations
  • Online stores and product listings
  • Product marketing
  • Search and SEO

Marketing and content workflow templates by industry

  • E-commerce and retail
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