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Solutions/Functions/Marketing and content/Communications and PR

AI workflows for communications and PR.

Telling the company's story to the press and the public, and handling announcements and internal communications.

Who does this work

  • Communications manager
  • Public relations manager
  • Internal communications specialist

2 workflow templates ready to adapt, and 3 workflows identified.

Updated 12 November 2026

Request this workflowBook a fit call
Examples of the workflows identified
  1. Draft a reply to a public review or comment
  2. Prepare a press pitch
  3. Write a plain-language research summaryIllustrative

The workflows identified

Marked illustrative: an example of the work, identified, with no workflow template yet.

Draft a reply to a public review or commentA public reply grounded in confirmed facts, plus private follow-up notes or a handoff.Workflow templatePrepare a press pitchOutlets and writers that fit one story, with a pitch draft for each built only from supplied facts.Workflow template
Write a plain-language research summaryA plain-language summary of an approved research update, with a source map and wording flagged for scientific confirmation.Illustrative · not built yet

Workflow templates

Press pitch preparationAn owner or marketer with one story to offer gets the outlets and writers it genuinely fits, each backed by a piece they recently published, and a short pitch draft for each. Every claim in a draft comes from facts you supply. Drafts only: a person decides and sends.Workflow templatePublic guest review replyAnswer an online guest review without exposing the guest's stay. Hand over the review and the service actions you have confirmed, and get a short public reply plus separate private notes, each statement tied to its source. The guest relations manager checks and approves.Workflow template

Request this workflow

Tell us the communications and PR work you need and the team that does it, and we build the workflow with you from your own procedures.

Request this workflowStart your plan

Reading for marketing and content

  • ArticlePlugins vs SKILL.md files: what should your team use?Choose a standalone skill or a plugin for your team's workflows. Understand supporting files, installation, distribution and maintenance through Claude examples.Read
  • ArticleAn AI org chart should show the work between teamsPlan AI by role and by the work between teams: one client-onboarding record, three team views, every handoff and human decision marked.Read
  • GuideProgrammatic AI workflows: your procedures, built to runA business guide to programmatic AI workflows: five patterns, examples across nine departments, security, testing and where to start with your existing AI.Read

Where to go next

All of marketing and contentEvery area of the function, with workflow templates and examples.Map your team in the PlannerPut this work in your plan, with the roles that do it.

Other areas of marketing and content

  • Brand
  • Content marketing
  • Editorial and publishing
  • Email and text marketing
  • Events
  • Influencer and affiliate marketing
  • Marketing operations
  • Online stores and product listings
  • Product marketing
  • Search and SEO
  • Social media

Marketing and content workflow templates by industry

  • E-commerce and retail
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